Dizayini ya Mouled Bonbon Pakeja ya Nyengo ndi Kamal Rizk - Bold Branding ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2023
Mouled Bonbon Pakeja ya Nyengo
ndi Kamal Rizk - Bold Branding
Kasitomala: Voila Dessert shop
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #147557Kapangidwe
Za Mouled Bonbon Pakeja ya Nyengo
Uwu ndi mapangidwe a pakeja ya maswiti a bonbon opangidwa ndi mtedza okhaokha opangidwira chikondwerero cha Mouled. Lingaliro la mapangidwe lakhazikitsidwa pa mawonekedwe a bonbon yokulungidwa yosinthidwa kuti igwirizane ndi kutalika kwa chubu. Wopanga adapangitsa chikhalidwe chachikhalidwe cha Mouled kukhala zinthu zosiyana zochepa pogwiritsa ntchito mizere ya geometric yomveka bwino. Adapanga Chidole, Knight, Kavalo, Diso Loyipa, ndi Nkhunda pogwiritsa ntchito magawo a mitundu yowala. Pogwiritsa ntchito kalembedwe ka geometric komweko, adapanga mawonekedwe a malemba olimba a Mouled Bonbon omwe akuphatikiza lingalirolo. Mouled Bonbon iyi ndi njira yamakono yoonera chikondwerero chakale chachikhalidwe.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Mouled Bonbon Pakeja ya Nyengo ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Mouled Bonbon Pakeja ya Nyengo akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Mouled Bonbon Pakeja ya Nyengo amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
- Miyezo ndi Kuphimba
- Tube Width 100 x Diameter 100 x Height 270
- Zizindikiro
- packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
- Teknoloji Yopangira
- These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
- Vuto la Dizayini
- Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual. - Kafukufuku
- Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design. - Chilimbikitso
- Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
- Nthawi ya Polojekiti
- The project started in August 2022 in Cairo and finished in October 2022 in Cairo
- Mdondomeko ya Ntchito
- This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
- Mamembala a Gulu
- Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby - Mwini Zithunzi
- Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
