Dizayini ya The Zlin Region Chizindikiro cha Mtundu ndi Radoslav Dostal ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
BronzeZithunzi· 2023
The Zlin Region Chizindikiro cha Mtundu
ndi Radoslav Dostal
Kasitomala: Zlín Region
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #142959Kapangidwe
Za The Zlin Region Chizindikiro cha Mtundu
Mkhalidwe wa Zlin ndi chizindikiro komanso chidziwitso chowoneka chomwe chinapangidwa cha chigawo cha ku Czech Republic. Chidziwitsochi chimakhazikika pa mawonekedwe a kona zinayi, ndipo makona anayiwo amayimira zigawo zinayi zakale za m'derali. Kona zinayi zimazungulira kapangidwe kake ndipo zimasonyezanso pamene kusintha kumachitika, popeza mawonekedwe ndi zilembo zimapitirira m'mphepete mwake. Mitundu yomwe idagwiritsidwa ntchito ndi yakuda, yoyera, yellow yakuda ndi yellow yopepuka, ndipo mtundu wa yellow umaimira mtundu wachikhalidwe wa Zlin. Chidziwitsochi chimasonyeza mzimu waluso komanso wochita bizinesi wa derali ndi anthu ake.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
The Zlin Region Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. The Zlin Region Chizindikiro cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. The Zlin Region Chizindikiro cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
- Miyezo ndi Kuphimba
- Digital
- Zizindikiro
- Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
- Teknoloji Yopangira
- The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
- Vuto la Dizayini
- Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
- Kafukufuku
- The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
- Chilimbikitso
- The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
- Nthawi ya Polojekiti
- The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
- Mdondomeko ya Ntchito
- The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
- Mamembala a Gulu
- Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen - Mwini Zithunzi
- Photographer Julius Filip
Film maker Radim Vanous
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
