Dizayini ya Dragon Boat Festival Ntchito Yaikulu ya Bokosi la Mphatso ya Zakudya Zapakamwa ndi Yanhui Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2023
Dragon Boat Festival Ntchito Yaikulu ya Bokosi la Mphatso ya Zakudya Zapakamwa
ndi Yanhui Zhang
Kasitomala: Wuhan Pufine Creative Technology Co., Ltd.
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #142241Kapangidwe
Za Dragon Boat Festival Ntchito Yaikulu ya Bokosi la Mphatso ya Zakudya Zapakamwa
Malemba a Bukhu: Dragon Boat Festival ndi bokosi la mphatso la zakudya zapakamwa lopangidwa chifukwa cha chikondwerero chachikhalidwe cha ku China. Kapangidwe kake kamasonyeza chionetsero chachikulu cha chikondwerero chakale cha achifumu, chojambulidwa mu kalembedwe ka zithunzi zakale za m'mudzi zosemedwa pamatabwa. Bokosilo lapangidwa pogwiritsa ntchito njira zamakampani zopangira mbale, ndipo lakutidwa ndi nsalu ya buluu wa mlengalenga. Mizere yagolide ikuwonetsa tsatanetsatane wa chithunzicho, ndipo mbale yagolide yachitsulo yaikidwa pa pepala lagolide pakati pa chithunzicho. Bokosilo limatseguka m'njira ziwiri zosiyana. Mabokosi asanu ndi limodzi ataliatali amasungidwa mkati mwa magawo awiri ndipo amatha kulumikizidwa kukhala mpukutu umodzi kapena kusonyezedwa payekhapayekha.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Dragon Boat Festival Ntchito Yaikulu ya Bokosi la Mphatso ya Zakudya Zapakamwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Dragon Boat Festival Ntchito Yaikulu ya Bokosi la Mphatso ya Zakudya Zapakamwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Dragon Boat Festival Ntchito Yaikulu ya Bokosi la Mphatso ya Zakudya Zapakamwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
- Miyezo ndi Kuphimba
- Box size: 400mm long, 293mm wide, 153mm high
- Zizindikiro
- Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
- Teknoloji Yopangira
- The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
- Vuto la Dizayini
- As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
- Kafukufuku
- The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
- Chilimbikitso
- The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
- Nthawi ya Polojekiti
- The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
- Mdondomeko ya Ntchito
- The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
- Mamembala a Gulu
- Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli - Mwini Zithunzi
- Li An
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
