Dizayini ya Kellipops Kupakira ndi Antonia Skaraki ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

ChitsuloMapaketi· 2023

Kellipops Kupakira

ndi Antonia Skaraki

Kasitomala: Viap

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

16,819

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #141266

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Kellipops Kupakira

Kusangalala; Chilakolako; Chokoleti ponseponse. Ganizani za Charlie ndi The Chocolate Factory. Tsiku kumeneko lingawonekere bwanji? Maswiti a chokoleti akanathuluka m'zipolopolo zawo ndipo ndi mphamvu zozizwitsa, akanavina mozungulira inu, akukuitanani kuti muvine nawo ndi kuwatenga kuti akhale anu. Choyamba, ojambula mapangidwewo adawona kudzera m'malingaliro awo ndipo adamva akuphulika. Adawaona kudzera m'zipolopolo zawo ndipo adayankhulapo ku mzimu. Kenako adawapanga mapangidwewo. Ndi mawu awo, mapangidwe awo a thupi, zinthu za mvula, ndi mitundu yamphamvu zomwe zimalengeza chilakolako chosatha kwa iwo.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Kellipops Kupakira ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Kellipops Kupakira akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Kellipops Kupakira amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Miyezo ndi Kuphimba: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Zizindikiro: Rebranding, packaging design, snack, chocolate snack
Teknoloji Yopangira: Plastic Doypack
Chilimbikitso: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Nthawi ya Polojekiti: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Mamembala a Gulu: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas