Dizayini ya Altitude Series Chizindikiro cha Vinyo ndi Yanhui Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2023
Altitude Series Chizindikiro cha Vinyo
ndi Yanhui Zhang
Kasitomala: Wuhan Pufine Creative Technology Co., Ltd.
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #141117Kapangidwe
Za Altitude Series Chizindikiro cha Vinyo
Altitude Series ndi chizindikiro cha vinyo chopangidwa kwa vinyo wochokera ku dera la Shangri-La ndipo chinauziridwa ndi mapu a chuma a m'nkhani za maulendo osangalatsa. Chizindikirochi chimagwiritsa ntchito mapu a kutalika kwa malo kuchokera panyanja pofuna kusonyeza kutalika kwakukulu ndi latitudo yotsika ya dera lomwe mphesa zimalimidwa. Ma coordinates ndi manambala a kutalika kwa malo amasonyeza ubwino ndi mulingo wa vinyo aliyense. Mitundu itatu imayimira chilengedwe cha komweko, siliva ikuyimira chipale chofewa, buluu ikuyimira nyanja ndipo yakuda ikuyimira thambo la usiku. Ma coordinates agolide okwezeka pang'ono amapangitsa kuti mulingo uliwonse uzindikirike mosavuta. Kusindikiza kwa ultraviolet kumagwiritsidwa ntchito pa pepala lapadera lokhala ndi mizere yopindika yabwino imene imabweza kuwala.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Altitude Series Chizindikiro cha Vinyo ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Altitude Series Chizindikiro cha Vinyo akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Altitude Series Chizindikiro cha Vinyo ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
- Miyezo ndi Kuphimba
- Width: 90MM, height: 95MM
- Zizindikiro
- Shangri-La, treasure, map, poster, wine, packaging design
- Teknoloji Yopangira
- The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
- Vuto la Dizayini
- The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
- Kafukufuku
- The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
- Chilimbikitso
- Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
- Nthawi ya Polojekiti
- The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
- Mdondomeko ya Ntchito
- Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
- Mamembala a Gulu
- Creative Director: Xia Ling
Designer: Wang Yang - Mwini Zithunzi
- Creative Director: Xia Ling
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
