Dizayini ya Buddy Workwear Primary Function: Chizindikiritso cha Mtundu ndi Pilotfisch GmbH and Co. KG ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana.
SilivaZolengeza· 2022
Buddy Workwear Primary Function: Chizindikiritso cha Mtundu
ndi Pilotfisch GmbH and Co. KG
Kasitomala: Buddy Workwear Manufaktur
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zolengeza
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #140102Kapangidwe
Za Buddy Workwear Primary Function: Chizindikiritso cha Mtundu
Buddy Workwear ndi chizindikiritso cha mtundu chomwe chinapangidwira kampani yopanga zovala zantchito ku Germany. Dzina lakuti Buddy ndilo pachimake pa chizindikiritsochi ndipo linachokera ku dzina lakale la kampaniyi. Buluu wakuda ndiye mtundu waukulu ndipo umapangitsa zinthu ndi zithunzi kuoneka bwino, pomwe buluu wowala umagwiritsidwa ntchito ngati mtundu wowonjezera ndi wowunikira. Mitundu iwiriyi imathandizana wina ndi mnzake ngati anzake. Kalembedwe kamawoneka bwino ndi mawu osavuta zimathandizira khalidwe lolunjika la mtunduwu. Chizindikiritsochi chimagwiritsidwa ntchito pa timapepala tosindikizidwa, tsamba la intaneti, kanema komanso kampeni ya pa malo ochezera a pa intaneti.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Buddy Workwear Primary Function: Chizindikiritso cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Buddy Workwear Primary Function: Chizindikiritso cha Mtundu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Buddy Workwear Primary Function: Chizindikiritso cha Mtundu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
- Miyezo ndi Kuphimba
- Brochures DIN A4
- Zizindikiro
- buddy, workwear, sustainability, identity, brand, manufacture, Germany
- Teknoloji Yopangira
- Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
- Vuto la Dizayini
- First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
- Kafukufuku
- To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
- Chilimbikitso
- Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
- Nthawi ya Polojekiti
- The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
- Mdondomeko ya Ntchito
- The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
- Mamembala a Gulu
- Pilotfisch GmbH & Co. KG
- Mwini Zithunzi
- Photography: Fotografie Witte Wattendorff GmbH, Münster
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
