Dizayini ya Figura Kupanga Chizindikiro ndi Kapangidwe ka Zosungiramo Katundu ndi Anja Zambelli Colak ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
ChitsuloZithunzi· 2022
Figura Kupanga Chizindikiro ndi Kapangidwe ka Zosungiramo Katundu
Kasitomala: Zambelli Brand Design
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #137540Kapangidwe
Za Figura Kupanga Chizindikiro ndi Kapangidwe ka Zosungiramo Katundu
Figura ndi kapangidwe ka chizindikiro ndi zosungiramo katundu kwa zakudya zosiyanasiyana za ku Mediterranean, kuphatikizapo makeke a fiki, chokoleti ndi mafuta a azitona. Chizindikirocho chimamangidwa mozungulira chithunzi cha fiki chopangidwa mofanana ndi belu lauzefunzefu la mumlengalenga, chosonyeza za ulendo komanso mizu ya ku Mediterranean ya woyambitsa kampaniyo. Mitundu yagolide, yapepo ndi yobiriwira ikuimira zinthu zazikulu zogwiritsidwa ntchito. Zithunzi za masamba a fiki, mafunde a nyanja ndi masikelo a nsomba zimakumbutsa za dziko la Mediterranean. Zolembera ndi zosungiramo katundu za pepala zimasindikizidwa ndi mitundu ya Pantone pa pepala la Fedrigoni, kuwonjezera pamenepo golide wowala. Kapangidweka amabweretsa zinthu izi ku msika wa ku Asia.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Figura Kupanga Chizindikiro ndi Kapangidwe ka Zosungiramo Katundu ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Figura Kupanga Chizindikiro ndi Kapangidwe ka Zosungiramo Katundu akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Figura Kupanga Chizindikiro ndi Kapangidwe ka Zosungiramo Katundu amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
- Miyezo ndi Kuphimba
- Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm - Zizindikiro
- branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
- Teknoloji Yopangira
- High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
- Vuto la Dizayini
- The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
- Kafukufuku
- After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
- Chilimbikitso
- Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
- Nthawi ya Polojekiti
- The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
- Mdondomeko ya Ntchito
- Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
- Mamembala a Gulu
- Anja Zambelli Colak
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
