Dizayini ya Plant Selected Ntchito Yayikulu ya Zakumwa ndi Blackandgold Shanghai ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2022
Plant Selected Ntchito Yayikulu ya Zakumwa
Kasitomala: Yili Group
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #134253Kapangidwe
Za Plant Selected Ntchito Yayikulu ya Zakumwa
Mawu a M'Bukuli: Plant Selected ndi kapangidwe ka zophukira zakumwa zopangidwa kuchokera ku zomera. Chotengera ndi botolo la PET lokutidwa ndi filimu yosalala, lokhala ndi mulingo wa 60 mm mulifupi, 60 mm mkuya ndi 177 mm mulitali. Utoto wa green umagwiritsidwa ntchito pa chakumwa cha soya pamene blue amagwiritsidwa ntchito pa chakumwa cha oat. Dzina la chinthucho lalembedwa m'chilankhulo chachikulu cha Chingerezi mu kalembedwe ka graffiti, ndipo nyemba za soya ndi oats zagolide zaphatikizidwa m'malembawo. Chikuto chodzaza ndi utoto chimapanga chidutswa champhamvu cha utoto pa shelefu. Ubwino wa chinthucho waikidwa pansi kuti aphunzitse ogula.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Plant Selected Ntchito Yayikulu ya Zakumwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Plant Selected Ntchito Yayikulu ya Zakumwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Plant Selected Ntchito Yayikulu ya Zakumwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
- Miyezo ndi Kuphimba
- Width 60 mm x Depth 60 mm x Height 177 mm
- Zizindikiro
- Packaging, plant-based Beverage, plant milk, China
- Teknoloji Yopangira
- PET bottle covered with Matte film
- Vuto la Dizayini
- We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
- Kafukufuku
- To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
- Chilimbikitso
- The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
- Nthawi ya Polojekiti
- The project started in September, 2020 and the product is launched in March, 2021
- Mdondomeko ya Ntchito
- Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
- Petensi
- All photos and video credits to blackandgold Shanghai, 2022.
- Mamembala a Gulu
- Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
