Dizayini ya Satine Jersey Ntchito Yaikulu: Kulongedza Mkaka ndi Blackandgold Shanghai ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2022
Satine Jersey Ntchito Yaikulu: Kulongedza Mkaka
Kasitomala: Yili Group
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #134131Kapangidwe
Za Satine Jersey Ntchito Yaikulu: Kulongedza Mkaka
Mawu a M'Bukhu: Satine Jersey ndi kulongedza kopangidwa kwa mkaka wapamwamba wa Jersey. Kapangidwe kake kamagwiritsa ntchito mtundu wa Art Deco kusonyeza ulemerero ndi kuwonetsa komwe mkakawu umachokera. Chakumbuyo chakutidwa ndi utoto wobiriwira wa Satine ndipo chizindikiro chake chapangidwa ndi golide. Zithunzi za mizere yagolide zikuwonetsa dziko la Britain ndi famu ya mkaka ya ku Jersey, zozunguliridwa ndi London Eye. Dzina la chinthucho lalembedwa mkati mwa chizindikiro cha ku Ulaya cha sing'anga ya wax, kusonyeza chikhalidwe cha Britain. Mkati mwa kulongedzako mumagwiritsidwa ntchito foyilo ya aluminium pamene bokosi lakunja lapangidwa ndi pepala lasiliva losalala.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Satine Jersey Ntchito Yaikulu: Kulongedza Mkaka ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Satine Jersey Ntchito Yaikulu: Kulongedza Mkaka akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Satine Jersey Ntchito Yaikulu: Kulongedza Mkaka amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
- Miyezo ndi Kuphimba
- Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm - Zizindikiro
- Packaging, milk, premium, China, Jersey
- Teknoloji Yopangira
- Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper - Vuto la Dizayini
- Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
- Kafukufuku
- In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
- Chilimbikitso
- The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
- Nthawi ya Polojekiti
- The project started in February, 2020 and the product is launched in April, 2020.
- Mdondomeko ya Ntchito
- The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
- Mamembala a Gulu
- Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG - Mwini Zithunzi
- All photos credits to blackandgold Shanghai, 2022.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
