Dizayini ya Grassy Premiados Primary Function: Kufungatira kwa Khofi ndi Dimitri Lociks ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2022
Grassy Premiados Primary Function: Kufungatira kwa Khofi
ndi Dimitri Lociks
Kasitomala: Grassy Caffè
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #128993Kapangidwe
Za Grassy Premiados Primary Function: Kufungatira kwa Khofi
Grassy Premiados ndi mapangidwe a chofungatira cha khofi wapadera wa ku Brazil. Bokosili lili ndi maonekedwe achilengedwe komanso a magawo osiyanasiyana omwe adalimbikitsidwa ndi mbewu za mahogany, nyemba za khofi ndi mikwinya ya nyumba zamakono za ku Brazil. Maonekedwe a magawoawa amalola kuunjikana komanso kuonetsedwa mwapadera pa masheluvu. Bokosili lopangidwa ndi khatoni yokhala ndi lamination ya matte, hot stamping komanso kusindikiza kwa mtundu umodzi. Khofiyo imasungidwa mu thumba la pulasitiki lokhala ndi vavu yomwe imateteza nyembazo ku okosijeni. Chidindo chomatira cha filimu ya metallic chimatseka bokosilo ndikunyamula zambiri za katunduyo, zomwe zimalola kusintha mwachangu pamtengo wotsika.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Grassy Premiados Primary Function: Kufungatira kwa Khofi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Grassy Premiados Primary Function: Kufungatira kwa Khofi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Grassy Premiados Primary Function: Kufungatira kwa Khofi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
- Miyezo ndi Kuphimba
- The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
- Zizindikiro
- package, Brazilian coffee, biomimetic, bio design,
- Teknoloji Yopangira
- The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
- Vuto la Dizayini
- The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
- Kafukufuku
- The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
- Chilimbikitso
- The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
- Nthawi ya Polojekiti
- The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
- Mdondomeko ya Ntchito
- The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
- Mamembala a Gulu
- Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
- Mwini Zithunzi
- all images and videos: photographer Dimitri Lociks, study with shadows, 2021.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
