Dizayini ya The Book That Grew Primary Function: Buku Lotsogolera Kudyetsa Ziweto ndi Fabiano Dalmacio ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Malingaliro ndi Mapangidwe a Chizindikiro.
SilivaLingaliro· 2021
The Book That Grew Primary Function: Buku Lotsogolera Kudyetsa Ziweto
ndi Fabiano Dalmacio
Kasitomala: Rothco, part of Accenture Interactive
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Lingaliro
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #122997Kapangidwe
Za The Book That Grew Primary Function: Buku Lotsogolera Kudyetsa Ziweto
Book Text: Buku Lomwe Linamera ndi bukhu lotsogolera kudyetsa ziweto lopangidwira alimi a ku Ireland. Bukuli likupereka maphunziro 10 ndi malangizo 10 othandiza omwe amathandiza kukonza chitukuko chokhazikika m'mafamu. Tsamba lililonse, mawu aliwonse ndi chithunzi chilichonse zinapangidwa ndi mizu yeniyeni ya udzu pamene inkakula. Mizuyo inatsogozedwa kwa masabata angapo kudzera muzosakaniza za ntchito za mundawo ndi luso losamalitsa, choncho njira yosindikizira inamalizidwa ndi chilengedwe. Njira zovuta zaulimi zikufotokozedwa kudzera muzizindikiro zapadera, ndipo tsamba lomwe limakhala lopindika limalola wowerenga kuyang'ana chizindikiro chofunikira pamene akuwerenga. Likatsekedwa, bukuli limalinganizidwa masentimita 29.7 ndi 42.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
The Book That Grew Primary Function: Buku Lotsogolera Kudyetsa Ziweto ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. The Book That Grew Primary Function: Buku Lotsogolera Kudyetsa Ziweto akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. The Book That Grew Primary Function: Buku Lotsogolera Kudyetsa Ziweto ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Miyezo ndi Kuphimba
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Zizindikiro
- book, design, Ireland, grass, farming, bank, idea
- Teknoloji Yopangira
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Vuto la Dizayini
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Kafukufuku
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Chilimbikitso
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Nthawi ya Polojekiti
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Mdondomeko ya Ntchito
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Mamembala a Gulu
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Mwini Zithunzi
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
