Dizayini ya Chef's Ntchito Yaikulu ya Chikwatu cha Mowa ndi Ana Mrazek Lugarov ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2021
Chef's Ntchito Yaikulu ya Chikwatu cha Mowa
Kasitomala: atelier ANII
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #121561Kapangidwe
Za Chef's Ntchito Yaikulu ya Chikwatu cha Mowa
Malemba a Bukhu: Chef's ndi chikwatu chopangidwa cha mowa wolumikizana wopangidwa ndi chef, wopanga vinyo, ndi opanga mowa. Mowawu umaphatikiza mikhalidwe ya mowa ndi vinyo ndipo wapangidwa kaye kugulitsidwa m'malo odyera apamwamba. Chikwatuchi chikutsatira kalembedwe ka zithunzi za zikwatu za vinyo kudzera mu kakonzedwe kosavuta, zipangizo zapamwamba, ndi mtundu wa zilembo waulemerero umene ndi wamakono komanso wachikhalidwe. Yunifolomu wachikhalidwe wa chef, jekete loyera lokhala ndi mabatani akuda, ndilo lidalimbikitsa kapangidwe kake, pamene mzere wagolide ukusonyeza ulemerero. Kusindikiza kwa offset, foili ya golide, ndi varinishi yamitundu itatu (3D) zaikidwa pa pepala lokhuthala losasalala.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Chef's Ntchito Yaikulu ya Chikwatu cha Mowa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Chef's Ntchito Yaikulu ya Chikwatu cha Mowa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Chef's Ntchito Yaikulu ya Chikwatu cha Mowa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
- Miyezo ndi Kuphimba
- 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
- Zizindikiro
- beer, beer label, minimalistic design, elegant, sophisticated, label design
- Teknoloji Yopangira
- Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
- Vuto la Dizayini
- The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
- Kafukufuku
- Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
- Chilimbikitso
- Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
- Nthawi ya Polojekiti
- The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
- Mdondomeko ya Ntchito
- By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
