Dizayini ya MG iSmart Mawonekedwe a Dongosolo la Zidziwitso ndi Zosangalatsa ndi Star ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mawonekedwe, Kulumikizana ndi Zokumana ndi Ogwiritsa Ntchito.
GolideMawonekedwe· 2021
MG iSmart Mawonekedwe a Dongosolo la Zidziwitso ndi Zosangalatsa
ndi Star
Kasitomala: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mawonekedwe
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #120910Kapangidwe
Za MG iSmart Mawonekedwe a Dongosolo la Zidziwitso ndi Zosangalatsa
MG iSmart ndi mawonekedwe a dongosolo la zidziwitso ndi zosangalatsa opangidwa kwa magalimoto a mtundu wa MG. Mawonekedwewa amathandizira kukhazikitsidwa kwa msika watsopano ndi njira yapadera yomangidwa mozungulira kulumikizana, malo olumikizirana a digito ndi othandizira anzeru. Kafukufuku ndi misonkhano yopanga malingaliro ndi gulu la mtunduwo komanso ndi makasitomala m'misika yolinganizidwa zinatsogolera njira zogwiritsira ntchito za ogwiritsa. Malingaliro atatu a kulumikizana anapangidwa mwachitsanzo, ndipo mafotokozedwe asanu ndi limodzi a mawonekedwe anayesedwa asanasankhidwe njira imodzi yomaliza ndikupangidwa mwatsatanetsatane. Magalimoto okhala ndi MG iSmart ali pamsewu ku India ndi Thailand.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
MG iSmart Mawonekedwe a Dongosolo la Zidziwitso ndi Zosangalatsa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. MG iSmart Mawonekedwe a Dongosolo la Zidziwitso ndi Zosangalatsa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. MG iSmart Mawonekedwe a Dongosolo la Zidziwitso ndi Zosangalatsa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Miyezo ndi Kuphimba
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Zizindikiro
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Teknoloji Yopangira
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Chilimbikitso
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Nthawi ya Polojekiti
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019. - Mamembala a Gulu
- Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
