Chez Vous Chizindikiro cha Mtundu ndi Ruis Vargas

Dizayini ya Chez Vous Chizindikiro cha Mtundu ndi Ruis Vargas ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

SilivaZithunzi· 2021

Chez Vous Chizindikiro cha Mtundu

ndi Ruis Vargas

Kasitomala: Laika

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zithunzi

43,384

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #120238

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Chez Vous Chizindikiro cha Mtundu

Chez Vous ndi chizindikiro cha maonekedwe chomwe chinapangidwira malo odyera a ku Belgium ku Sao Paulo, ku Brazil. Chizindikirochi chimatanthauziranso zizindikiro za ku Belgium, monga Magritte, Manneken Pis, mvula ndi zithikizi zachikhalidwe, kudzera mu kalembedwe kosavuta ka zithunzi. Malembo achidule amaphatikizapo kusiyanasiyana kwa zilankhulidwe za ku Belgium, kuwonjezera kuseka pa mapangidwe a zithunzi. Chizindikirochi chikugwiritsidwa ntchito pa mameniyu, zikwangwani, mapanelo, zopakira ndi malaya, kupatsa malo odyera umodzi wa maonekedwe. Mameniyu ndi zikwangwani zimasindikizidwa mu offset ndi mitundu ya CMYK, pomwe malaya amasindikizidwa mwa digito.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Chez Vous Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Chez Vous Chizindikiro cha Mtundu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Chez Vous Chizindikiro cha Mtundu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Miyezo ndi Kuphimba: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Zizindikiro: Branding, Logotype, Package, label, illustration
Teknoloji Yopangira: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Vuto la Dizayini: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Kafukufuku: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Chilimbikitso: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Nthawi ya Polojekiti: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Mdondomeko ya Ntchito: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Petensi: Laika
Mamembala a Gulu: Ruis Vargas, Creative Director and Illustrator.
Mwini Zithunzi: Ricardo Bassetti and Elias Gomes