Dizayini ya Smoked Trout Primary Function: Kulonga Chakudya ndi Armeanu Creative Studio ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2021
Smoked Trout Primary Function: Kulonga Chakudya
Kasitomala: Valeputna
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #119796Kapangidwe
Za Smoked Trout Primary Function: Kulonga Chakudya
Kachidutswa Kosuta ndi kapangidwe kolonga ka zinthu za nsomba zosuta. Cholowetsera chimapangidwa ndi kaditoni wa kraft okhala ndi golidi wa foil komanso vanishi wosankhidwa. Chithunzi chozungulira, kachitsulo ka mtundu wa geti wakale komwe kamagwiritsidwa ntchito podula kaditoni komanso chisindikizo cha golidi zimasonyeza mwambo, cholowa cha makolo ndi zosakaniza zachilengedwe. Chisindikizo ndi mtundu wa geti zimaonekera pa zinthu zonse za mtunduwu kuti zisonyeze kupitirira. Paketi yopindidwa imayeza masentimita 11.5 mpaka 25. Mapangidwe akhonzeka amalola kuti chinthucho chilowetsedwe ndi kutsekedwa mosavuta, komanso kusunga, kunyamula ndi kuonetsa pa shelufu mosavuta.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Smoked Trout Primary Function: Kulonga Chakudya ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Smoked Trout Primary Function: Kulonga Chakudya akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Smoked Trout Primary Function: Kulonga Chakudya ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
- Miyezo ndi Kuphimba
- The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated. - Zizindikiro
- smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
- Teknoloji Yopangira
- The packaging is made of kraft carton, has golden folio and selective varnishing.
- Vuto la Dizayini
- TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
- Kafukufuku
- The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
- Chilimbikitso
- The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
- Nthawi ya Polojekiti
- The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
- Mdondomeko ya Ntchito
- All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
- Petensi
- Valeputna 2006 - QUALITY NATURAL SRL - Romania
- Mamembala a Gulu
- Armeanu Ana
Armeanu Catalin - Mwini Zithunzi
- Main Image and optional images - Armeanu Creative Studio SRL - Romania
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
