Dizayini ya LendMe Ntchito Yaikulu: Chizindikiro cha Mtundu wa Bizinesi ndi Ruis Vargas ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
ChitsuloZithunzi· 2021
LendMe Ntchito Yaikulu: Chizindikiro cha Mtundu wa Bizinesi
ndi Ruis Vargas
Kasitomala: Laika
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #119666Kapangidwe
Za LendMe Ntchito Yaikulu: Chizindikiro cha Mtundu wa Bizinesi
Mawu a M'buku: LendMe ndi chizindikiro cha mtundu wa bizinesi chomwe chinapangidwa kwa kampani yomwe imagwira ntchito m'msika wa katundu wa nyumba (home equity). Chizindikirochi chimagwiritsa ntchito mapangidwe a zithunzi zomwe zikusonyeza ma khodi a binary akulinganizidwa mozungulira wina ndi mnzake, kupereka lingaliro la masamu komanso ubale wa mbali ziwiri pakati pa kampaniyo ndi makasitomala ake. Mitundu yosankhidwa imagwirizana wina ndi mnzake, pomwe mtundu wa purpo umakhala maziko, ndipo lalanje ndi wabuluu amagwiritsidwa ntchito ngati mitundu yothandizira pa mauthenga ndi omvera osiyanasiyana. Kagwiritsidwe ntchito kake kaphatikizapo makhadi a bizinesi, envelopu, chiwonetsero cha bungwe, ndiponso pepala la nyali za m'misewu.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
LendMe Ntchito Yaikulu: Chizindikiro cha Mtundu wa Bizinesi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. LendMe Ntchito Yaikulu: Chizindikiro cha Mtundu wa Bizinesi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. LendMe Ntchito Yaikulu: Chizindikiro cha Mtundu wa Bizinesi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street. - Miyezo ndi Kuphimba
- Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
- Zizindikiro
- Brand, logotype, illustration, visual identity, Laika Design
- Teknoloji Yopangira
- The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
- Vuto la Dizayini
- Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
- Kafukufuku
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
- Chilimbikitso
- The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
- Nthawi ya Polojekiti
- The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
- Mdondomeko ya Ntchito
- The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
- Petensi
- Laika Design
- Mamembala a Gulu
- Ruis Vargas, Creative Director, Agnes Svilenov, Designer
- Mwini Zithunzi
- Laika Design
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
