Cafe Soul Kudziwika Kwaonekera ndi Mateus Matos Montenegro

Dizayini ya Cafe Soul Kudziwika Kwaonekera ndi Mateus Matos Montenegro ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2022

Cafe Soul Kudziwika Kwaonekera

ndi Mateus Matos Montenegro

Kasitomala: Cafe Tunico

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

11,750

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #117271

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Cafe Soul Kudziwika Kwaonekera

Cafe Soul ndi kapangidwe ka kudziwika kwaonekera ndi kafungidwe ka zizindikiro za mtundu wa khofi. Khofi uwu umapangidwa kuchokera ku mbewu za Arabica zokwana 100 peresenti ndipo umagulitsidwa pa mtengo wotsika. Kudziwika kumeneku kumagwiritsa ntchito chizindikiro chosinthasintha (modular logo) chomwe zigawo zake zimatha kuphatikizidwa kupanga nkhope ndi mawonekedwe osiyanasiyana. Chilankhulo choonekera ndi chopepuka komanso chachinyamata, ndipo cholinga chake ndi kufikira ogula atsopano komanso achinyamata. Kafungidwe amasindikizidwa mu njira ya mitundu inayi (four color process) pogwiritsa ntchito mitundu inayi ya Pantone pa nsanja ya aluminiyamu. Nambala isanu ndi iwiri ikuyimira mamembala asanu ndi awiri a banja amene amayendetsa famuyo.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Cafe Soul Kudziwika Kwaonekera ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Cafe Soul Kudziwika Kwaonekera akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Cafe Soul Kudziwika Kwaonekera amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Miyezo ndi Kuphimba: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Zizindikiro: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Teknoloji Yopangira: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Vuto la Dizayini: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Kafukufuku: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Chilimbikitso: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Nthawi ya Polojekiti: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Mdondomeko ya Ntchito: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Mamembala a Gulu: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha