Dizayini ya Organic Rice Thumba ndi Kazuo Fukushima and Haruka Takeuchi ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2022
Organic Rice Thumba
ndi Kazuo Fukushima and Haruka Takeuchi
Kasitomala: China State Farms Agribusiness Corp
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #114666Kapangidwe
Za Organic Rice Thumba
Ntchitoyi ndi yomwe imayika malingaliro a opanga omwe amapanga mpunga wokoma ku Wuchang. Lingaliro la mapangidwe ndi kapeti wagolide wachilengedwe. Anapanga mapangidwe, omwe amagwirizanitsidwa ndi malo omwe munda waukulu wa mpunga umawoneka wagolide. Phukusili ndi lopangidwa ndi kapeti yagolide ya mpunga. Chifukwa chake mawonekedwe a phukusi la vacuum ndi chipika ngati kyubu. Kuonjezera apo, fanizo la bakha ndikutsimikizira ulimi wa organic. Mapangidwe omwe amangoyika mtengo waulimi wa organic ku Wuchang.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Organic Rice Thumba ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Organic Rice Thumba akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Organic Rice Thumba ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
- Miyezo ndi Kuphimba
- The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g - Zizindikiro
- Organic, Rice, Package, China, Duck
- Teknoloji Yopangira
- The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image. - Vuto la Dizayini
- The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
- Kafukufuku
- Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market. - Chilimbikitso
- There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
- Nthawi ya Polojekiti
- The project started in September 2019 and finished in September 2020 in Shanghai.
- Mdondomeko ya Ntchito
- First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product. - Petensi
- Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
- Mamembala a Gulu
- Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua - Mwini Zithunzi
- Image: Photographer zhu Jie
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
