Dizayini ya Pupstar Ntchito Yaikulu: Chizindikiro cha Bulandi ndi Haolai Francis Zhou ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
SilivaZithunzi· 2021
Pupstar Ntchito Yaikulu: Chizindikiro cha Bulandi
Kasitomala: H. Design Studio
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #114266Kapangidwe
Za Pupstar Ntchito Yaikulu: Chizindikiro cha Bulandi
Pupstar ndi chizindikiro cha bulandi chomwe chinapangidwira kampani ya luso lachiŵeruzo cha malo komanso chida chake cha GPS chotsatira ziŵeto. Chizindikirocho chimaphatikiza mawonekedwe osavuta odziŵika bwino ojambulidwa kuchokera ku phazi la nyama, nkhope ya galu, chizindikiro cha mapu, ndi mivi yotsogolera. Chizindikirocho chimalumikiza ziŵeto ndi luso lachiŵeruzo cha malo mu chizindikiro chimodzi chodziŵika bwino. Mitundu yatsopano komanso yowala imapatsa chizindikirocho maonekedwe aubwenzi komanso amphamvu. Makhadi a bizinesi, timapepala, ndi zolembera zina zimasindikizidwa pa pepala lobwezerezedwanso lomwe lili ndi kukhwima komanso lopanda kunyezimira. Kayendetsedwe ka mawonekedwe kamagwiritsidwa ntchito mwakhazikika pa nsanja zonse za digito, ndi cholinga chothandiza eni ake kupewa kutaya ziŵeto zawo.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Pupstar Ntchito Yaikulu: Chizindikiro cha Bulandi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Pupstar Ntchito Yaikulu: Chizindikiro cha Bulandi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Pupstar Ntchito Yaikulu: Chizindikiro cha Bulandi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
- Miyezo ndi Kuphimba
- The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper. - Zizindikiro
- Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
- Teknoloji Yopangira
- Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
- Vuto la Dizayini
- For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
- Kafukufuku
- The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
- Chilimbikitso
- Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
- Nthawi ya Polojekiti
- The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
- Mdondomeko ya Ntchito
- The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
- Mamembala a Gulu
- Brand Design: Haolai Francis Zhou
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
