Zhanggong Times Kachitidwe ka Chikho cha Zakumwa Zoledzeretsa ndi Wen Liu

Dizayini ya Zhanggong Times Kachitidwe ka Chikho cha Zakumwa Zoledzeretsa ndi Wen Liu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

ChitsuloMapaketi· 2021

Zhanggong Times Kachitidwe ka Chikho cha Zakumwa Zoledzeretsa

ndi Wen Liu

Kasitomala: Jiangxi Zhanggong Liquor Co., Ltd

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

17,137

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #112289

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Zhanggong Times Kachitidwe ka Chikho cha Zakumwa Zoledzeretsa

Zhanggong Times ndi kapangidwe ka chikho cha Baijiu, chopangidwa m'chigawo cha Jiangxi, ku China. Botolo lake ndi lopangidwa ndi dongo lowumbidwa ndi kuphikidwa mokongoletsera. Kutsogolo kwa bokosi kumagwiritsa ntchito pepala lokhotakhota, ndipo chizindikiro chachikulu chimayikidwa pa mbale yachitsulo. Kapangidweka kamatengera lingaliro lake kuchokera ku Ganzhou, komwe kumadziwika ngati komwe kunayambira chikhalidwe chofiira. Utoto wofiira umagwiritsidwa ntchito ngati chizindikiro chofunika kwambiri ndipo umaphatikizidwa ndi zithunzi zothandizira. Chithunzi chodekha chikuwonetsa zinthu za malo ndi mbiri yakale ya derali, kuphatikizapo Mtsinje wa Gan. Chikho chimeneli chili ndi kukula kwa mamilimita 160 kutalika, 120 mulifupi, ndi 330 msinkhu.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Zhanggong Times Kachitidwe ka Chikho cha Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Zhanggong Times Kachitidwe ka Chikho cha Zakumwa Zoledzeretsa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Zhanggong Times Kachitidwe ka Chikho cha Zakumwa Zoledzeretsa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Miyezo ndi Kuphimba: 160mm*120mm*330mm
Zizindikiro: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Teknoloji Yopangira: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Vuto la Dizayini: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Kafukufuku: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Chilimbikitso: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Nthawi ya Polojekiti: The project started in May 2020 and finished in August 2020 in Shenzhen.
Mdondomeko ya Ntchito: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Mamembala a Gulu: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Mwini Zithunzi: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.