Dizayini ya Chinese Mooncake Bokosi la Mphatso Lonyamulira Zinthu ndi Litete Brand Design ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
GolideMapaketi· 2021
Chinese Mooncake Bokosi la Mphatso Lonyamulira Zinthu
Kasitomala: Litete Brand Design
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #111173Kapangidwe
Za Chinese Mooncake Bokosi la Mphatso Lonyamulira Zinthu
Chinese Mooncake ndi bokosi la mphatso lopangidwira ma mooncake omwe amaperekedwa pa Chikondwerero cha Mid-Autumn. Bokosi lakunja limatsata mawonekedwe a bokosi lachikhalidwe la chakudya cha ku China. Chithunzi chojambulidwa ngati zosokedwa chikuwonetsa mawonekedwe ochokera mmwamba a phwando la nthawi ya Ufumu wa Tang, kuphatikizapo nyumba zamatabwa ndi ovina. Gawo lililonse la chithunzicho limalekanitsidwa ndi njira yodula yotchedwa die-cutting kenako nkulumikizidwanso, kotero kuti bokosilo limapeza kuzama ndi magawo osiyanasiyana. Bokosi lamkati limawonetsa mayendedwe ovina ochokera ku Rainbow Skirt and Feather Coat, ophatikizidwa ndi mitundu yachikale ya ku China monga wofiirira wachifumu ndi wobiriwira wa nsungwi.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Chinese Mooncake Bokosi la Mphatso Lonyamulira Zinthu ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Chinese Mooncake Bokosi la Mphatso Lonyamulira Zinthu akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Chinese Mooncake Bokosi la Mphatso Lonyamulira Zinthu amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
- Miyezo ndi Kuphimba
- Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm - Zizindikiro
- Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
- Teknoloji Yopangira
- The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
- Vuto la Dizayini
- The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
- Kafukufuku
- The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
- Chilimbikitso
- In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
- Nthawi ya Polojekiti
- The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
- Mdondomeko ya Ntchito
- The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
- Petensi
- Copyrights belong to Langcer Lee, 2020.
- Mamembala a Gulu
- Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao - Mwini Zithunzi
- Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Zolipidwa
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Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
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Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
