Yanghe Personal Letters Baijiu Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa ndi Zhaoxin Zhu and Dongyan Ruan

Dizayini ya Yanghe Personal Letters Baijiu Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa ndi Zhaoxin Zhu and Dongyan Ruan ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2021

Yanghe Personal Letters Baijiu Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa

ndi Zhaoxin Zhu and Dongyan Ruan

Kasitomala: Jiangsu Yanghe Distillery Co., Ltd

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

15,082

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #110714

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Yanghe Personal Letters Baijiu Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa

Mawu a M'buku: Yanghe Personal Letters Baijiu ndi kulongedza kwa chakumwa choledzeretsa cha ku China chopangidwa mu Suqian, chigawo cha Jiangsu, dera lodziwika bwino pa kupanga zakumwa zoledzeretsa. Kapangidwe kake kamasonyeza zolembalemba za akatswiri olemba a ku China m'njira ya makalata olembedwa pamanja, pamene mapu a m'derali akuwonetsa mitsinje, nyanja, ndi madambo ozungulira kampani yopangira chakumwacho. Botolo lopangidwa ndi dothi lowumbidwa (ceramic) lokutidwa ndi utoto woyera wosalala, ndipo chivindikiro cha botolo chingagwiritsidwe ntchito ngati kapu yomwera. Bokosi lakunja lapangidwa ndi pepala la corrugated losamalira chilengedwe, lokutidwa ndi chivundikiro cha pepala, ndipo bokosilo limatseguka mosavuta.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Yanghe Personal Letters Baijiu Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Yanghe Personal Letters Baijiu Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Yanghe Personal Letters Baijiu Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Miyezo ndi Kuphimba: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Zizindikiro: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Teknoloji Yopangira: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Vuto la Dizayini: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Kafukufuku: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Chilimbikitso: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Nthawi ya Polojekiti: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Mdondomeko ya Ntchito: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Mamembala a Gulu: Designer: Dongyan Ruan
Mwini Zithunzi: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.