Dizayini ya Settlements Integrated Kampeni ndi Pancho Gonzalez ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana.
BronzeZolengeza· 2020
Settlements Integrated Kampeni
ndi Pancho Gonzalez
Kasitomala: Inbrax
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zolengeza
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #103849Kapangidwe
Za Settlements Integrated Kampeni
Kukhazikika ndizochitika padziko lonse lapansi makamaka ku Latin America. Mapangidwe otsatsa awa amafuna kusonkhanitsa ndalama mwanjira ina ndipo amatero poyambitsa filimu yomwe kulibe. Kuti apeze tikiti, anthu amayenera kupita patsamba la kanemayo kuti agule matikiti awo ndipo atagula adazindikira kuti filimuyo kulibe, kotero atha kupereka ndalama zawo ku mazikowo.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Settlements Integrated Kampeni ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Settlements Integrated Kampeni akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Settlements Integrated Kampeni amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
- Miyezo ndi Kuphimba
- Trailers, posters, digital ads and social media.
- Zizindikiro
- Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
- Teknoloji Yopangira
- Integrated campaign across 5 countries in South America.
- Vuto la Dizayini
- First online collecting campaign done by Techo Latam.
- Kafukufuku
- The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
- Chilimbikitso
- The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
- Nthawi ya Polojekiti
- Chile, Peru, Argentina, Brazil and Colombia.
- Mdondomeko ya Ntchito
- Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
- Petensi
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando - Mamembala a Gulu
- Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta - Mwini Zithunzi
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
