Dumphani kupita ku nkhani
Wolffstrunk Primary Function: Chizindikiro cha Kampani ndi Karen Cuthbert

Dizayini ya Wolffstrunk Primary Function: Chizindikiro cha Kampani ndi Karen Cuthbert ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.


SilivaZithunzi· 2021

Wolffstrunk Primary Function: Chizindikiro cha Kampani

ndi Karen Cuthbert

Kasitomala: Gerhard Wolff – Wolffstrunk

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zithunzi

43,054

Mitundu

Kapangidwe

Za Wolffstrunk Primary Function: Chizindikiro cha Kampani

Wolffstrunk ndi chizindikiro cha kampani chomwe chinapangidwa kwa mtundu wa schnapps ya zipatso ndi zakumwa zoledzeretsa za zipatso zopangidwa mu malo obisika opangira mowa. Kuchepetsa kwa zithunzi ndi kulondola bwino ndizo zimadziwikitsa chizindikiro cha maonekedwe. Chithunzi chosavuta cha nkhandwe chimagwira ntchito ngati chizindikiro cha kapangidwe ka kampani, ndipo maonekedwe okongoletsedwa a dontho amawonjezedwa ku chithunzicho. Mutu woyendayenda umapatsa chizindikiro makhalidwe oseketsa ndipo umalola makonzedwe amphamvu. Dongosololi limaphatikizapo chizindikiro chophatikizika, zikalata za bizinesi, zilembo za mabotolo, zikwangwani, makhadi otumizira, buku la mtundu ndi kanema kakang'ono ka pa webusaiti.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Wolffstrunk Primary Function: Chizindikiro cha Kampani ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Wolffstrunk Primary Function: Chizindikiro cha Kampani akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Wolffstrunk Primary Function: Chizindikiro cha Kampani ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Miyezo ndi Kuphimba
Brandbook: 128 mm x 175 mm, 132 pages
Zizindikiro
Corporate Identity, Corporate Design, Brand Design, Logo Design
Teknoloji Yopangira
The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Vuto la Dizayini
The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
Kafukufuku
The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
Chilimbikitso
Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Nthawi ya Polojekiti
The project was my bachelor thesis and took about 4 month time.
Mdondomeko ya Ntchito
The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Petensi
Copyrights belong to Karen Cuthbert, 2020
Mamembala a Gulu
Karen Cuthbert
Mwini Zithunzi
#1-#5 Karen Cuthbert, 2020

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