Dizayini ya Menton Kaphukusi ka Madzi Onunkhira ndi Sidel Machinery Shanghai Co.,Ltd. ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2020
Menton Kaphukusi ka Madzi Onunkhira
ndi Sidel Machinery Shanghai Co.,Ltd.
Kasitomala: Sidel Machinery (Shanghai) Co.,Ltd.
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #101535Kapangidwe
Za Menton Kaphukusi ka Madzi Onunkhira
Menton ndi kapangidwe ka kaphukusi ka madzi onunkhira pang'ono opangidwa ndi mandimu ochokera kunja. Kapangidweko kamagwiritsa ntchito mitundu yowala imene imakumbutsa za tchuthi cha dzuwa ku Mediterranean. Chithunzi chosasinthasintha cha mandimu chimapanga mkhalidwe wodekha ndikuthandizira mawonekedwe achilengedwe komanso aumoyo a chakumwacho. Mtundu wa buluu wa siliva umagwirizanitsa zonunkhira zosiyanasiyana ndikupereka fano loyenerera ku mtundu wa bizinesiyo. Botolo lolunjika limapangidwa ndi PET ndipo limalemera magalamu 17.85 okha pa kukula kwa mililita 500, zomwe zimasunga zinthu zomangira ndi mphamvu pakupanga.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Menton Kaphukusi ka Madzi Onunkhira ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Menton Kaphukusi ka Madzi Onunkhira akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Menton Kaphukusi ka Madzi Onunkhira amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
- Miyezo ndi Kuphimba
- light weight PET bottle design: only 17.85 grams for a 500 mL bottle
- Zizindikiro
- beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
- Teknoloji Yopangira
- Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process. - Vuto la Dizayini
- The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty. - Kafukufuku
- Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
- Chilimbikitso
- As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
- Nthawi ya Polojekiti
- The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
- Mdondomeko ya Ntchito
- Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
- Petensi
- Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
- Mamembala a Gulu
- Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang - Mwini Zithunzi
- Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
