Dizayini ya Wen Niang Botolo la Vinyo wa Mpunga Wachikasu ndi Tiger Pan ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
GolideMapaketi· 2020
Wen Niang Botolo la Vinyo wa Mpunga Wachikasu
ndi Tiger Pan
Kasitomala: Shenzhen Wanshengtang Industry Co., Ltd
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #101157Kapangidwe
Za Wen Niang Botolo la Vinyo wa Mpunga Wachikasu
Wen Niang ndi phukusi lopangidwira vinyo wa mpunga wachikasu wa ku China. Botololi lapangidwa ndi galasi, pomwe vinyo wambiri wa mpunga wachikasu amaikidwa m'ziwiya zadothi. Pamwamba pa galasi pamawonjezera kunyezimira ndi kakhalidwe ka kukhudza. Chithunzi cha mbalame ya crane yotambasula mapiko chosindikizidwa mokweza chili paphewa la botolo ndipo chimakuta madigiri oposa 320 a pamwamba pake. Mbalame ya crane ili ndi malo apamwamba mu chikhalidwe cha kum'mawa, komwe imaimira kukhulupirika, kukongola, thanzi ndi moyo wautali. Botololi lili ndi masentimita 90 a mainchesi m'lifupi mozungulira ndi masentimita 260 a mainchesi kutalika kwake. Mawonekedwe amakono cholinga chake ndi kukopa ogula achinyamata.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Wen Niang Botolo la Vinyo wa Mpunga Wachikasu ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Wen Niang Botolo la Vinyo wa Mpunga Wachikasu akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Wen Niang Botolo la Vinyo wa Mpunga Wachikasu amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
- Miyezo ndi Kuphimba
- Diameter: 90mm
Height:260mm - Zizindikiro
- yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
- Teknoloji Yopangira
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
- Vuto la Dizayini
- How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
- Kafukufuku
- Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
- Chilimbikitso
- A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
- Nthawi ya Polojekiti
- The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
- Mdondomeko ya Ntchito
- The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
- Mamembala a Gulu
- Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You - Mwini Zithunzi
- Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
