Dizayini ya The Wild Kudziwika Pakampani ndi Chao Xu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
ChitsuloZithunzi· 2020
The Wild Kudziwika Pakampani
ndi Chao Xu
Kasitomala: AhnLuh Luxury Resorts and Residences
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #100724Kapangidwe
Za The Wild Kudziwika Pakampani
Ichi ndi mtundu wa malo okongola apamwamba, omangidwa pamwamba pa phiri la Huangbai m'chigawo cha Hunan. Cholinga cha ntchitoyi ndikuphatikiza zokongola zachikhalidwe zaku China ndi kuphweka kwa Western pakupanga. Gulu lopanga linatulutsa zanyama ndi nyama zachilengedwe ku Huangbai phiri ndikupanga chizindikiro cha crane pogwiritsa ntchito zaluso zachikhalidwe zaku China. Mawonekedwe awa amatha kupanga nyama zamtundu uliwonse ndi mbewu （zomwe zimapezeka kuphiri), ndipo zimapangitsa zinthu zonse kuti zizioneka ngati zogwirizana.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
The Wild Kudziwika Pakampani ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. The Wild Kudziwika Pakampani akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. The Wild Kudziwika Pakampani amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
- Miyezo ndi Kuphimba
- Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm - Zizindikiro
- branding design, logo, Chinese style, hotel branding, simple
- Teknoloji Yopangira
- Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
- Vuto la Dizayini
- As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
- Kafukufuku
- Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
- Chilimbikitso
- Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
- Nthawi ya Polojekiti
- The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
- Mamembala a Gulu
- Creative director:Chao Xu
Graphic design:Chao Xu
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
