Lord Qu Chizindikiro Chowoneka ndi Siyu Xu

Dizayini ya Lord Qu Chizindikiro Chowoneka ndi Siyu Xu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2020

Lord Qu Chizindikiro Chowoneka

ndi Siyu Xu

Kasitomala: MET Creative Brand

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

9,501

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #100477

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Lord Qu Chizindikiro Chowoneka

Lord Qu ndi chizindikiro chowoneka chomwe chinapangidwa kwa mtundu wa zakudya zapakamwa mumzinda wa Quzhou, ku China. Chizindikirochi chikuwonetsa chikhalidwe chakale cha zakudya za Chitchaina mwanjira yamakono kuti chikope ogula achinyamata. Munthu wopangidwa kutengera Confucius ndiye chizindikiro chachikulu, ndipo tsitsi lake lomangidwa lili ndi mawonekedwe ngati mkate wophika ndi nthunzi (steamed bun). Zithunzi za mizere za kanema wojambulidwa (cartoon) zimalumikiza munthuyu ndi zizindikiro zakale monga chinjoka chouluka, Kachisi wa Confucius, ndi mitambo yamwayi. Chizindikiro cha mphuno ya nkhumba chimagwiritsidwa ntchito pa zophikira za nthunzi, ziwiya zodyera, nyali, ndi misana ya mipando mkati mwa nyumba ya malo odyera.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Lord Qu Chizindikiro Chowoneka ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Lord Qu Chizindikiro Chowoneka akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Lord Qu Chizindikiro Chowoneka amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Miyezo ndi Kuphimba: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Zizindikiro: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Teknoloji Yopangira: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Vuto la Dizayini: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Kafukufuku: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Chilimbikitso: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Nthawi ya Polojekiti: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Mdondomeko ya Ntchito: The designers create a story for IP, personify the ingredients in the main products.
Petensi: Copyrights belong to Siyu Xu, 2018.
Mamembala a Gulu: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Mwini Zithunzi: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.