Serious Little Squid Ntchito Yaikulu: Chizindikiro Chowoneka ndi Youjia Gu

Dizayini ya Serious Little Squid Ntchito Yaikulu: Chizindikiro Chowoneka ndi Youjia Gu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2020

Serious Little Squid Ntchito Yaikulu: Chizindikiro Chowoneka

ndi Youjia Gu

Kasitomala: MET Creative Brand

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

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Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #100470

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Serious Little Squid Ntchito Yaikulu: Chizindikiro Chowoneka

Malemba a Bukhu: Serious Little Squid ndi chizindikiro chowoneka chomwe chinapangidwa cha mtundu wa malo odyera. Chizindikirochi chimamangidwa mozungulira A Zheng, munthu wooneka ngati nsomba ya squid amene amaimira ogwira ntchito m'maofesi a mumzinda. Zinthu zazing'ono monga tayi ndi nsalu yomangira mutu zimapangitsa kuti munthuyu azizindikirika mosavuta. Kalembedwe ka zithunzi kamatsatira mafilimu akale a black and white opanda mawu, pogwiritsa ntchito nthabwala zozizira komanso zithunzithunzi zophweka za comic. Mndandanda wa zithunzi wotchedwa "inner theater" ukusonyeza moyo watsiku ndi tsiku m'mzinda waukulu. Cholinga ndi kumanga mawu abwino a mtundu wa kampaniyo komanso ubale wapamtima ndi ogula achinyamata.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Serious Little Squid Ntchito Yaikulu: Chizindikiro Chowoneka ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Serious Little Squid Ntchito Yaikulu: Chizindikiro Chowoneka akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Serious Little Squid Ntchito Yaikulu: Chizindikiro Chowoneka amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Miyezo ndi Kuphimba: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Zizindikiro: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Teknoloji Yopangira: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Vuto la Dizayini: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Kafukufuku: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Chilimbikitso: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Nthawi ya Polojekiti: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Mdondomeko ya Ntchito: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Petensi: Copyrights belong to Youjia Gu, 2019.
Mamembala a Gulu: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Mwini Zithunzi: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.