Designet Yo,verde Olivenolje av Antonio Cuenca er en høyt ansett vinner av den svært prestisjetunge 2020 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2020

Yo,verde Olivenolje

av Antonio Cuenca

Klient: Yo, Verde

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Farger

Designet

Om Yo,verde Olivenolje

En synteseøvelse for dette designet inspirert av klassiske sirupkrukker. Navnet er insigniene til produktet som rettferdiggjør den grønne fargen på oljen inni. På fronten er logoen konstruert fra det farmasøytiske korset og danner et pikselert hjerte. Det nøkterne og kunstløse designet som bruker en melding assosiert med helse og dens innhold.

Anerkjennelsen

Om A' Design Award i Bronse

Yo,verde Olivenolje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Yo,verde Olivenolje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Yo,verde Olivenolje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Dimensjoner og Emballasje: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Stikkord: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Produksjonsteknologi: Glass. This bottle is painted in white, and printed in two colours.
Designutfordring: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Inspirasjon: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Prosjektvarighet: The project started in November 2016 and finished in February 2017 in Úbeda.
Driftsflyt: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Bildekreditering: Fotógrafo: Balta fotografo