Designet Narangam and Cardamom Primærfunksjon: Arvelikør av Dheeraj Bangur er en høyt ansett vinner av den svært prestisjetunge 2026 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.
BronseEmballasje· 2026
Narangam and Cardamom Primærfunksjon: Arvelikør
Klient: Brandsthan
Vinner av A' Design Award i Bronse i kategorien Emballasje
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Verifiser Prisstatus for #182192Designet
Om Narangam and Cardamom Primærfunksjon: Arvelikør
Boktekst: Emballasjedesignet presenterer to likørvarianter gjennom en helhetlig visuell arkitektur forankret i arveinspirerte detaljer og moderne klarhet. Distinkte oransje og grønne fargesystemer støtter umiddelbar variantgjenkjennelse, mens strukturert typografi og ornamentale kantlinjer forsterker hierarkiet. En vintage-brenneriillustrasjon kombinert med botaniske elementer kommuniserer opprinnelse og ingrediensidentitet. Balansert komposisjon, kontrollert avstand og subtile pregeeffekter forsterker den eksklusive opplevelsen, og skaper en enhetlig produktfamilie med sterk synlighet i hyllene og tidløs appell.
Anerkjennelsen
Om A' Design Award i Bronse
Narangam and Cardamom Primærfunksjon: Arvelikør er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Narangam and Cardamom Primærfunksjon: Arvelikør forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Narangam and Cardamom Primærfunksjon: Arvelikør tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- Maharani Mahansar Narangam and Cardamom reinterpret royal Indian heritage through a contemporary luxury lens. Inspired by Rajasthani citrus orchards and aromatic spice traditions, the designs integrate vibrant orange and deep green palettes with gold foiling and tactile embossing. Palace-inspired motifs and structured layouts balance cultural storytelling with modern shelf impact, creating a distinctive and globally positioned premium craft liqueur identity.
- Dimensjoner og Emballasje
- The bottle label dimensions are Width 105 mm x Depth 2 mm x Height 120 mm. And the box label dimensions are Width 149 mm x Depth 70 mm x Height 245 mm. The product is housed in a premium 750 ml custom-molded glass bottle with a high-clarity flint finish and balanced shoulder geometry. The label is die-cut in a shield profile and printed on textured premium stock with hot foil stamping, embossing, and spot UV. The rigid box is crafted from high-GSM paperboard with matte lamination, gold foiling, and precision die-cutting for structural integrity and luxury presentation.
- Stikkord
- Maharani Mahansar, Cardamom, Narangam, Heritage Liqueur, Rajasthan, Royal, Vintage, Mahansar, Rajao ki Daroo
- Produksjonsteknologi
- The label was developed using a precision vector-based design system to ensure scalability and print clarity. High-resolution engraving illustrations were digitally rendered to replicate vintage etching aesthetics. The shield contour was die-cut for structural distinction. Production utilizes premium textured label stock with hot foil stamping, micro-embossing, and spot UV detailing. Offset printing with controlled color calibration ensures depth in orange and green tones while maintaining gold foil brilliance.
- Designutfordring
- The primary challenge was balancing deep-rooted royal heritage with a contemporary premium spirit identity without appearing outdated or ornamental. Historically rich motifs had to be refined for modern minimalism. Regulatory label compliance, alcohol laws, and print production limitations required precise hierarchy and spatial control. Technically, achieving engraving depth with foil and embossing while maintaining clarity on textured stock demanded extensive prototyping and color calibration.
- Forskning
- Qualitative and comparative design research was conducted to position heritage Indian liqueurs within the premium global spirits segment. The objective was to translate royal legacy into contemporary luxury packaging. Methodology included market benchmarking, shelf analysis, and cultural motif studies. Data was gathered through retail audits, consumer feedback, and material sampling. Participants included spirit consumers and distributors. Results revealed demand for strong heritage cues with modern clarity. Insights led to a shield structure, bold flavor coding, and tactile finishes, enhancing brand differentiation, shelf visibility, and premium perception in real market conditions.
- Inspirasjon
- The design is inspired by the historic distillery architecture of Maharani Mahansar and the natural richness of Indian cardamom and orange orchards. The shield silhouette reflects royal insignia and protection of heritage, while vintage engraving-style illustrations reference traditional craftsmanship. Bold flavor-led typography, combined with regal gold borders and intricate detailing, expresses authenticity, legacy, and the premium character of a triple-distilled heritage liqueur.
- Prosjektvarighet
- The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
- Driftsflyt
- The rigid box opens with a smooth top-lid mechanism, creating a ceremonial unboxing moment. The bottle is securely positioned within a precision die-cut insert for stability and protection. The embossed shield label enhances tactile engagement, while the structured visual hierarchy ensures clear readability of brand, variant, and technical details, delivering a refined and intuitive consumption experience.
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