Kweichow Moutai Emballasje for brennevin av Yi Huang and Pei Luo

Designet Kweichow Moutai Emballasje for brennevin av Yi Huang and Pei Luo er en høyt ansett vinner av den svært prestisjetunge 2025 A' Design Award i Gull i konkurransekategorien Emballasjedesign.

GullEmballasje· 2025

Kweichow Moutai Emballasje for brennevin

av Yi Huang and Pei Luo

Klient: Moutai Industrial Design Center

Vinner av A' Design Award i Gull i kategorien Emballasje

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Designet

Om Kweichow Moutai Emballasje for brennevin

Kweichow Moutai er en emballasjedesign for et kinesisk brennevin som selges i Japan. Flaskens form er basert på den klassiske Moutai-flasken og henter fargene og karakteren fra Ru-ovnens porselen, som oppsto under Tang-dynastiet. Kalligrafien på emballasjen stammer fra et dikt av den japanske poeten prins Nagaya, skrevet under Tang-dynastiet. Den samme frasen dukket opp på nødhjelpsforsyninger sendt fra Japan til Wuhan, noe som minner om den lange kulturelle utvekslingen mellom de to landene. Emballasjen måler 77 x 77 x 173 millimeter. Designet fungerer som et medium for kulturell utveksling.

Anerkjennelsen

Om A' Design Award i Gull

Kweichow Moutai Emballasje for brennevin er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Kweichow Moutai Emballasje for brennevin forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Kweichow Moutai Emballasje for brennevin skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Dimensjoner og Emballasje: 77x77x173mm
Stikkord: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Produksjonsteknologi: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Designutfordring: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Forskning: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inspirasjon: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Prosjektvarighet: Renhuai city 24 July 2023 - 7 August 2023
Driftsflyt: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Teammedlemmer: Design Director [Yi Huang]
Creative Director [Pei Luo]
Bildekreditering: Moutai Industrial Design Center