Kakao AI Campus Merkevareidentitetsdesign av LMNT Company

Designet Kakao AI Campus Merkevareidentitetsdesign av LMNT Company er en høyt ansett vinner av den svært prestisjetunge 2025 A' Design Award i Gull i konkurransekategorien Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign.

GullGrafikk· 2025

Kakao AI Campus Merkevareidentitetsdesign

av LMNT Company

Klient: LMNT Company

Vinner av A' Design Award i Gull i kategorien Grafikk

238,116

Verifisert Prisvinner

Verifiser Prisstatus for #167330

Besøk nettsted Se hos A' Design Award Pressemelding Prismerke

Farger

Designet

Om Kakao AI Campus Merkevareidentitetsdesign

Kakao AI Campus er et merkevareidentitetsdesign skapt for et læringsrom viet kunstig intelligens. Campuset er åpent for bedriftens ansatte, lokalsamfunn, sivilsamfunnsgrupper og personer med begrenset digital tilgang, og det støtter opplæringen av AI-talenter. Merkevaresystemet omfatter mer enn 50 ikoner, nøkkelvisualer, illustrasjoner, skilting og morfende bevegelsesgrafikk bygget rundt temaet om individets grenseløse potensial. En design for alle-tilnærming forbedrer synligheten og veileder bevegelse innenfor og utenfor rommet.

Anerkjennelsen

Om A' Design Award i Gull

Kakao AI Campus Merkevareidentitetsdesign er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Kakao AI Campus Merkevareidentitetsdesign forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Kakao AI Campus Merkevareidentitetsdesign skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Dimensjoner og Emballasje: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Stikkord: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Produksjonsteknologi: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Designutfordring: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Forskning: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Inspirasjon: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Prosjektvarighet: Seoul, Republic of Korea
Driftsflyt: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Teammedlemmer: Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin
Bildekreditering: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.