Designet Brown Brothers Limited Edition Vinflaskeemballasje av Yiqi Tang and Zona Yuechen Guan er en høyt ansett vinner av den svært prestisjetunge 2025 A' Design Award i Jern i konkurransekategorien Emballasjedesign.
JernEmballasje· 2025
Brown Brothers Limited Edition Vinflaskeemballasje
av Yiqi Tang and Zona Yuechen Guan
Klient: Brown Brothers
Vinner av A' Design Award i Jern i kategorien Emballasje
Verifisert Prisvinner
Verifiser Prisstatus for #164761Designet
Om Brown Brothers Limited Edition Vinflaskeemballasje
Brown Brothers Limited Edition er emballasje designet for en fruktig, musserende moscato-vin. Serien omfatter tre varianter som representerer morgen, skumring og midnatt. Parfymert trykkfarge er påført hver variant, slik at en duft som samsvarer med det valgte tidspunktet frigjøres. Klare farger og livlige mønstre minner om en tropisk sommerfest og tanken om gjensyn. Flasken har standard 750 ml-format, er fremstilt av resirkulerbart glass og trykt med slitesterk, høykvalitets grafikk. Målet var å gjøre emballasjen engasjerende for både synet og luktesansen.
Anerkjennelsen
Om A' Design Award i Jern
Brown Brothers Limited Edition Vinflaskeemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Brown Brothers Limited Edition Vinflaskeemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Brown Brothers Limited Edition Vinflaskeemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- Dimensjoner og Emballasje
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- Stikkord
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- Produksjonsteknologi
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- Designutfordring
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- Forskning
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- Inspirasjon
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- Prosjektvarighet
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- Driftsflyt
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- Teammedlemmer
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - Bildekreditering
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
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