Designet Avoya Glassemballasje av Sule Esra Cetinkaya er en høyt ansett vinner av den svært prestisjetunge 2025 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.
BronseEmballasje· 2025
Avoya Glassemballasje
Klient: Avoya
Vinner av A' Design Award i Bronse i kategorien Emballasje
Verifisert Prisvinner
Verifiser Prisstatus for #164399Designet
Om Avoya Glassemballasje
Avoya mineralvannsflasken legemliggjør renhet, balanse og fornyelse. Dens slanke, avsmalnende form forbedrer ergonomien samtidig som den symboliserer vannets fluiditet. Etiketten har subtile sirkulære ikoner som representerer fornyelsessykluser og den revitaliserende essensen av mineralrikt vann. Laget av høykvalitets ekstra flintglass, med alternativer i turkis og grønne toner, bevarer flasken sitt premium innhold samtidig som den tilbyr en raffinert estetikk. Samspillet mellom gjennomsiktighet og lys fremhever renheten, og blander moderne eleganse med naturens gjenopprettende kraft.
Anerkjennelsen
Om A' Design Award i Bronse
Avoya Glassemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Avoya Glassemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Avoya Glassemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
- Dimensjoner og Emballasje
- Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
- Stikkord
- Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
- Produksjonsteknologi
- Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
- Designutfordring
- The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
- Forskning
- According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
- Inspirasjon
- Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
- Prosjektvarighet
- The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
- Driftsflyt
- Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
- Teammedlemmer
- Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch
Sponset
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