Designet Collection 10 Years of Shede Brennevinsemballasje av Dong Jinghong and Wei Li er en høyt ansett vinner av den svært prestisjetunge 2025 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.
SølvEmballasje· 2025
Collection 10 Years of Shede Brennevinsemballasje
Klient: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Vinner av A' Design Award i Sølv i kategorien Emballasje
Verifisert Prisvinner
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Om Collection 10 Years of Shede Brennevinsemballasje
Collection 10 Years of Shede er emballasje for en kinesisk baijiu-brennevin. Designet henter inspirasjon fra to tradisjonelle kinesiske håndverk, løse typer-trykk og papirfremstilling. Elementer fra løse typer vises på ytteresken og på flaskekorken, arrangert i et mønster som virker spredt, men likevel ordnet. Flaskekroppen er utskåret med steinmønstre, med konkave og konvekse partier som minner om ti års modning og arbeidet til tradisjonshåndverkere. Papir- og plastemballasjen på fronten er fullt resirkulerbar og naturlig nedbrytbar. Designet holder på enkle former og klare proporsjoner.
Anerkjennelsen
Om A' Design Award i Sølv
Collection 10 Years of Shede Brennevinsemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Collection 10 Years of Shede Brennevinsemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Collection 10 Years of Shede Brennevinsemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. To find the best way to show the historical imprint of China, integrate the movable type printing technology and papermaking technology of the Four Great ancient inventions with the wisdom of Shede, so as to convey the charm of Chinese civilization. There is something to give and something to gain, the balance between Yin and Yang is the logic of Chinese culture. "Collection - 10 Years of Shede" integrates the philosophy of Yin and Yang to convey the imprint of ten years of preservation and the hearts of countless intangible cultural heritage craftsmen.The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection. "Collection · Shede 10 Years" bravely undertakes the mission of"brewing a better life for global families and spreading the beauty of Chinese Baijiu culture", brews ingenious old wine and carries forward Chinese wisdom! To be willing is a kind of wisdom and attitude in life. Only when everything is willing to be willing can harmony and unity be achieved.
- Dimensjoner og Emballasje
- Bottle：Width 170mm x Height 100mm
Outer box：Width 280mm x Height 150mm - Stikkord
- oriental life aesthetics, movable type printing, papermaking technology, low-carbon life, intangible cultural heritage craftsman
- Produksjonsteknologi
- Movable type printing and papermaking are the crystallization of Chinese wisdom. The integration of the most Chinese cultural achievements on the bottle and packaging all highlight the extraordinary charm of Chinese civilization for thousands of years. "Collection - 10 Years of Shede" inherits the classic vision of Shede brand, uses movable type printing and papermaking design elements to upgrade and optimize the "brand super symbol", focusing on the most Chinese cultural genes.
- Designutfordring
- "Collection - 10 Years of Shede" simplifies the overall complexity, with a simple design and sharp proportions. Following the design concept of "less is more", so that the design returns to its original state, presenting a pure and aesthetic sense of Chinese civilization. "Collection - 10 Years of Shede" continues to deepen the strategy of Shede old wine, follows the ideas of Shede Oriental wisdom expression and Oriental life aesthetic creation, and transmits the charm of Chinese civilization.
- Forskning
- Baijiu is rich and fragrant. "Collection - 10 Years of Shede" marks the richness of oriental civilization. With the beauty of oriental charm, it carries the essence of oriental civilization and makes the east more oriental. "Collection · Shede for 10 years" provides another new choice for high-end Baijiu consumers, and undertakes the mission of brewing a better life for global families and spreading the beauty of Chinese Baijiu culture.
- Inspirasjon
- "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. With the beauty of oriental charm, it carries the essence of oriental civilization and symbolizes its richness, which makes the orient more oriental.
- Prosjektvarighet
- The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in August 2023.
- Driftsflyt
- The birth of Chinese characters is far from ancient, and it is the soul of human civilization. The stunning movable type printing technique is the crystallization of Chinese civilization. "Collection - 10 Years of Shede" carrying the imprint of the long history of Chinese civilization, showing the most Chinese cultural genes - uneven movable type printing,magnificent ancient Chinese characters and rich texture of rough papermaking, all of which demonstrate the extraordinary charm of the Chinese civilization for thousands of years. The surface of the packaging and bottle caps uses movable type elements, which seem to be scattered but orderly in chaos, and it also highlights the philosophical oriental aesthetics. The bottle body of "Collection - 10 Years of Shede" is carved with rock patterns, one up and down, one concave and one convex, conveying the imprint of ten years old collection and the heart of an intangible cultural heritage craftsman with countless carvings.
- Teammedlemmer
- Dong Jinghong 、Li Wei
- Bildekreditering
- Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Mr. Dong Jinghong
Mr. Li Wei
Sponset
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