Designet Le Chateau XO Konjakkemballasje av Tiago Russo and Katia Martins er en høyt ansett vinner av den svært prestisjetunge 2024 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.
SølvEmballasje· 2024
Le Chateau XO Konjakkemballasje
av Tiago Russo and Katia Martins
Klient: Le Portier
Vinner av A' Design Award i Sølv i kategorien Emballasje
Verifisert Prisvinner
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Om Le Chateau XO Konjakkemballasje
Le Chateau XO er emballasje for en konjakk. Glassflasken har skarpe geometriske linjer og en flat profil som gir et godt grep. Bunnen bidrar til å balansere flasken under skjenking. Halsen er avsluttet med en metallisk gullprofil, gravert og riflet for tekstur, og toppet med en mørk kork med metalldetaljer. Presentasjonsesken er kledd i trykt, preget og foliert semsket skinn, med et lyst kremfarget interiør, en gullkant og mørk trestruktur på utsiden. Et hefte oppbevares inne i esken. Designet har som mål å gi konjakken en tydelig og opphøyd tilstedeværelse.
Anerkjennelsen
Om A' Design Award i Sølv
Le Chateau XO Konjakkemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Le Chateau XO Konjakkemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Le Chateau XO Konjakkemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- An evolution of the brand's portfolio, Le Chateau XO brings a more premium, striking and luxurious approach to Le Portier Cognac. The bottle's harsh geometric lines associated with a flattened profile allows for an optimal grip, with the bottle's base assisting in the gravity balance for pouring. The packaging further enhances the senses, with a soft suede texture cladding bottle and booklet, separated by a finely crafted gold trim from the rich wood shades that pay tribute to the cognac casks.
- Dimensjoner og Emballasje
- Knurls, grooves, embossing and engraving define the intricacies of Le Chateau XO. With clean aesthetics, without organic ornament, the glass vessel focuses on minimalist artwork, where textures add an additional layer of intensity to the touch, which is enhanced and translated into the box itself. Embossed and engraved layers add an additional complexity do the suede, with a metal trim shadow gap generating the additional depth to the outer box, Le Chateau XO is an immersive sensorial journey.
- Stikkord
- Cognac, luxury, design, craftsmanship, Shannon, experience, immersion, packaging, product, exclusive
- Produksjonsteknologi
- Le Chateau XO's bottle neck receives a gold metallic profile all the way around, engraved and knurled to bring additional texture and grip to the elongated neck. Above, a dark obsidian closure with metal trims top the luxurious feel of the bottle, with the harsh, cold materials contrasting with the cognac's natural colour and the softness of the box interiors. Printed, embossed and foiled suede bring an immersive, highly sensorial texture to the box, culminating in the deep wood grain outside.
- Designutfordring
- The XO cognac product language is one of elegance and elevation. Across the market, it is often seen utterly different approaches, but usually with the tendency to attach an organic shaping towards this type of product and vessel. For Le Chateau XO, design process focused on a completely different language, disruptive, luxurious, yet approachable. Clean, strikingly linear aesthetics are balanced with elongated curvatures and thick glass, providing the ultimate presence to this product.
- Forskning
- With a direct focus on the history of Shannon Sharpe and Mary Porter that is a reflection of the brand heritage, Le Chateau XO aims to intense visual assets, to the delicate luxurious elegance that highlights the product's shaping, the cognac itself, and becomes, on its own, a striking presence across any shelf. A stand-out design, in a bottle that brings attention to itself whilst highlighting the natural colours of the cognac, elevating the experience throughout box and vessel altogether.
- Inspirasjon
- The second launch for Le Portier Cognac, Le Chateau XO follows the success and heritage of the entry-level Shay VSOP cognac. Tailored to a more premium market, with a more aged spirit, the brand's second iteration focuses on a less organic approach than its predecessor. Sharpened curves and a straightened base with a thicker ice allow for a bolder, striking presence of the bottle alone, where the experience box combines cream suede and fine gold detailing with a reach dark tinted oak outside.
- Prosjektvarighet
- As a direct successor of Shay VSOP, Le Chateau XO design process came naturally in the following months that followed the arrival of the VSOP version onto the market and its immediate nationwide success. The bottle, completely reinvented and the gold details on both vessel and packaging, such as the profiles that lead to the clasp or the medallion on the back, have been perfected over time to ensure the ultimate luxurious finish that combines excellence, boldness and elegance to this product.
- Driftsflyt
- Open the box through the side clasp, whilst contemplating the dark satin wood tones and gold detailing. Inside, the dark tones are contrasted by a light cream suede wrapping the whole interior of the box. On the left side, educational information is foiled onto the fabric, with a booklet allocated in the same finish. On the right, a low opacity pattern is applied to the inlay where the bottle sits, creating further depth and intensity to the reflections across the glass vessel and metallic trim.
- Teammedlemmer
- Tiago Russo
Katia Martins - Bildekreditering
- Le Portier Cognac
Sponset
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