Beijing Wangfujing Xiyue Kjøpesenterinteriør av Xia Gushuyu Commercial Space Design

Designet Beijing Wangfujing Xiyue Kjøpesenterinteriør av Xia Gushuyu Commercial Space Design er en høyt ansett vinner av den svært prestisjetunge 2024 A' Design Award i Gull i konkurransekategorien Interiør, Butikk- og Utstillingsdesign.

GullInteriør· 2024

Beijing Wangfujing Xiyue Kjøpesenterinteriør

av Xia Gushuyu Commercial Space Design

Klient: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.

Vinner av A' Design Award i Gull i kategorien Interiør

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Designet

Om Beijing Wangfujing Xiyue Kjøpesenterinteriør

Beijing Wangfujing Xiyue er et kjøpesenterinteriør på 19 800 kvadratmeter i det sentrale området av Beijing. Designet forener tradisjonell kinesisk arkitektur med futuristiske elementer. Oppsvingte takskjegg, mønedyr, dougong-konsoller og kassetthimlinger former rammeverket, mens metallegeringer gir styrke og holdbarhet. Tre tematiske punkter, Yuanshi Kou, Sundial Square og Qiankun Fang, markerer atriene. Den første underetasjen rommer servering, og den andre rommer detaljhandel. Lysets fargetemperatur og lysstyrke styres for å skape varierte atmosfærer.

Anerkjennelsen

Om A' Design Award i Gull

Beijing Wangfujing Xiyue Kjøpesenterinteriør er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Beijing Wangfujing Xiyue Kjøpesenterinteriør forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Beijing Wangfujing Xiyue Kjøpesenterinteriør skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
Dimensjoner og Emballasje: It covers an area of 19,800 square meters.
Stikkord: Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
Produksjonsteknologi: In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
Designutfordring: The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
Forskning: Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
Inspirasjon: The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
Prosjektvarighet: This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
Driftsflyt: The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
Teammedlemmer: Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi