Designet Ride on the Right Track Sosiale medier-kampanje av Tai Yuan Chiou and Chien Chun Feng er en høyt ansett vinner av den svært prestisjetunge 2023 A' Design Award i Bronse i konkurransekategorien Reklame-, Markedsførings- og Kommunikasjonsdesign.
BronseReklame· 2023
Ride on the Right Track Sosiale medier-kampanje
av Tai Yuan Chiou and Chien Chun Feng
Klient: Momentum Bikes
Vinner av A' Design Award i Bronse i kategorien Reklame
Verifisert Prisvinner
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Om Ride on the Right Track Sosiale medier-kampanje
Ride on the Right Track er en kampanje for sosiale medier laget for et sykkelmerke for å fremme bærekraftige daglige vaner. Kampanjen bruker organiske illustrasjoner, en grønn fargepalett, plantetinspirert billedspråk og et vennlig budskap for å gjøre bærekraft mer tilgjengelig. Innholdet inkluderer morsomme infografikkfakta, historieklistremerker for Instagram og Facebook, en direktesendt strømmehendelse og et filter for sosiale medier. Grønnere transportmetoder og urbant landbruk oppmuntres gjennom små, enkle handlinger. Målet er en kollektiv påvirkning bygget opp av hverdagslige valg.
Anerkjennelsen
Om A' Design Award i Bronse
Ride on the Right Track Sosiale medier-kampanje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Ride on the Right Track Sosiale medier-kampanje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Ride on the Right Track Sosiale medier-kampanje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
- Dimensjoner og Emballasje
- To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
- Stikkord
- Social Media Campaign, Illustration Design, Eco-friendly, Green
- Produksjonsteknologi
- To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
- Designutfordring
- We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
- Forskning
- We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
- Inspirasjon
- After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
- Prosjektvarighet
- The project started in April and ended in May 2022 in North America and Europe.
- Driftsflyt
- Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
- Patenter
- Copyrights belong to Momentum Bike, 2023.
- Teammedlemmer
- CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng - Bildekreditering
- Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak
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