Designet Koch's Meerrettich Rebranding av Wolkendieb Design Agency er en høyt ansett vinner av den svært prestisjetunge 2022 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.
SølvEmballasje· 2022
Koch's Meerrettich Rebranding
Klient: KOCHS Meerrettich & Feinkost GmbH
Vinner av A' Design Award i Sølv i kategorien Emballasje
Verifisert Prisvinner
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Om Koch's Meerrettich Rebranding
Mottoet tilbake til røttene, erobrer for tiden matindustrien. Gamle rotgrønnsaker, som inkluderer pepperrot, er for tiden veldig populære. For å gjenopplive merkevaren i hyllene, relanserte Wolkendieb Kochs merkeidentitet og emballasjeportefølje. Logoen ble modernisert for å bli dristigere og mer synlig. Det nye designet fokuserer på å skildre de ubehandlede naturlige ingrediensene og de rene oppskriftene uten tilsetningsstoffer eller konservative. Frisk fra åkeren rett til forbrukeren: direkte, enkelt og kjærlig tilberedt!
Anerkjennelsen
Om A' Design Award i Sølv
Koch's Meerrettich Rebranding er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Koch's Meerrettich Rebranding forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Koch's Meerrettich Rebranding er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
- Dimensjoner og Emballasje
- Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
- Stikkord
- packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
- Produksjonsteknologi
- The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
- Designutfordring
- The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
- Forskning
- Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
- Inspirasjon
- KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
- Prosjektvarighet
- The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
- Driftsflyt
- To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
- Teammedlemmer
- Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen
Sponset
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