Seen Primær funksjon: Visuell identitet av Nima Emamverdi

Designet Seen Primær funksjon: Visuell identitet av Nima Emamverdi er en høyt ansett vinner av den svært prestisjetunge 2026 A' Design Award i Jern i konkurransekategorien Grafikk-, Illustrasjons- og Visuell Kommunikasjonsdesign.

JernGrafikk· 2026

Seen Primær funksjon: Visuell identitet

av Nima Emamverdi

Klient: Seen

Vinner av A' Design Award i Jern i kategorien Grafikk

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Designet

Om Seen Primær funksjon: Visuell identitet

Boktekst: Logodesignet bruker den lille serif-bokstaven e som en primær geometrisk byggekloss for å representere formen på brilleutstyr. Ved å speile tegnene skaper designet en symmetrisk balanse som etterligner en innfatningsstruktur. Moderne serif-elementer transformeres til funksjonelle broer som forbinder de sirkulære motivene som symboliserer både øyet og linsen. Dette minimalistiske visuelle systemet muliggjør justerbar avstand mellom elementene, noe som sikrer høy lesbarhet og tilpasningsevne på tvers av ulike skalaer, fra små produktgraveringer til storformatvisninger.

Anerkjennelsen

Om A' Design Award i Jern

Seen Primær funksjon: Visuell identitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Seen Primær funksjon: Visuell identitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Seen Primær funksjon: Visuell identitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Dimensjoner og Emballasje: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Stikkord: logo design, visual identity, logotype, corporate identity
Produksjonsteknologi: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Designutfordring: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Forskning: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Inspirasjon: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Prosjektvarighet: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Driftsflyt: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Teammedlemmer: Nima Emamverdi