Science as an Emotional Trend Velkomstskjerm av Liubov Maximenkova

Designet Science as an Emotional Trend Velkomstskjerm av Liubov Maximenkova er en høyt ansett vinner av den svært prestisjetunge 2022 A' Design Award i Bronse i konkurransekategorien Mobilteknologi-, Applikasjons- og Programvaredesign.

BronseMobil· 2022

Science as an Emotional Trend Velkomstskjerm

av Liubov Maximenkova

Klient: Sber

Vinner av A' Design Award i Bronse i kategorien Mobil

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Designet

Om Science as an Emotional Trend Velkomstskjerm

Vitenskap som en emosjonell trend er en serie velkomstskjermer laget i 2021 for mobilapplikasjonen Sberbank Online. Serien er dedikert til Vitenskaps- og teknologiåret i Russland. Tre temaer inngår: Undervanns, Gjennom mikroskopet og Nevralt nettverk. Undervanns presenterer fotografier tatt av marinbiologer. Gjennom mikroskopet viser kjente objekter fanget gjennom mikro- og makrofotografi. Nevralt nettverk viser bilder generert av kunstig intelligens. Målet er å kombinere følelser med kunnskap.

Anerkjennelsen

Om A' Design Award i Bronse

Science as an Emotional Trend Velkomstskjerm er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Science as an Emotional Trend Velkomstskjerm forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Science as an Emotional Trend Velkomstskjerm tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensjoner og Emballasje: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Stikkord: #Digital Banking, #Personalization, #Emotional Design, #app.
Produksjonsteknologi: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Forskning: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspirasjon: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Prosjektvarighet: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Driftsflyt: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Teammedlemmer: SberBank Online team
Bildekreditering: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.