Insecta Iridesse Trykt salgskatalog av Plus Collaboratives

Designet Insecta Iridesse Trykt salgskatalog av Plus Collaboratives er en høyt ansett vinner av den svært prestisjetunge 2022 A' Design Award i Sølv i konkurransekategorien Reklame-, Markedsførings- og Kommunikasjonsdesign.

SølvReklame· 2022

Insecta Iridesse Trykt salgskatalog

av Plus Collaboratives

Vinner av A' Design Award i Sølv i kategorien Reklame

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Designet

Om Insecta Iridesse Trykt salgskatalog

Insecta Iridesse er en trykt salgskatalog laget for å presentere metalliske trykkeffekter. Katalogen erstatter den vanlige fargeprøven med en fiktiv oppdagelsesreisendes dagbok som dokumenterer imaginære, sjeldne insektarter. Tretti edelstenlignende smykker, inkludert armbånd, halskjeder, hårpynt, øredobber og brosjer, er nesten utelukkende laget av papir og trykt med spesialblekk i gull, sølv og hvitt. Mappen inneholder brettede kart, billetter, avisutklipp og sertifikater på bestrøket og ubestrøket papir. Betrakterne inviteres til å inspisere hver trykkeffekt på nært hold.

Anerkjennelsen

Om A' Design Award i Sølv

Insecta Iridesse Trykt salgskatalog er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Insecta Iridesse Trykt salgskatalog forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Insecta Iridesse Trykt salgskatalog er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Dimensjoner og Emballasje: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Stikkord: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Produksjonsteknologi: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Designutfordring: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Forskning: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Inspirasjon: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Prosjektvarighet: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Driftsflyt: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Teammedlemmer: PLUS Collaboratives
Bildekreditering: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.