Sienna Monroe Kosmetikkemballasje av Ricci Williams

Designet Sienna Monroe Kosmetikkemballasje av Ricci Williams er en høyt ansett vinner av den svært prestisjetunge 2021 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2021

Sienna Monroe Kosmetikkemballasje

av Ricci Williams

Klient: Summerhouse Collective

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Designet

Om Sienna Monroe Kosmetikkemballasje

Sienna Monroe er merkeidentiteten og emballasjen for en plantebasert kosmetikklinje som er fri for dyretesting. Gaveesken fungerer også som forsendelsesboks for nettbestillinger, noe som reduserer avfall. Boksen er laget av resirkulert, ubestrøket komposterbar papp trykt med vegetabilske blekk. Flaskene er laget av glass, et materiale som kan resirkuleres gjentatte ganger, og etikettene er laget av gjenbrukt papir fra forbrukeravfall. Et naturlig trykt mønster mykner opp den dristige typografien. Emballasjen er ment å bli tatt vare på og gjenbrukt etter at produktet er ferdig brukt.

Anerkjennelsen

Om A' Design Award i Bronse

Sienna Monroe Kosmetikkemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Sienna Monroe Kosmetikkemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Sienna Monroe Kosmetikkemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Dimensjoner og Emballasje: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Stikkord: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Produksjonsteknologi: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Designutfordring: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Forskning: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Inspirasjon: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Prosjektvarighet: The project was completed in Los Angeles during the summer of 2020.
Driftsflyt: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.