DeliPeruano Signature Emballasje av Carla Filomeno Tejeda

Designet DeliPeruano Signature Emballasje av Carla Filomeno Tejeda er en høyt ansett vinner av den svært prestisjetunge 2021 A' Design Award i Sølv i konkurransekategorien Begrenset Opplag og Spesialdesign.

SølvBegrenset opplag· 2021

DeliPeruano Signature Emballasje

av Carla Filomeno Tejeda

Klient: DeliPeruano

Vinner av A' Design Award i Sølv i kategorien Begrenset opplag

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Designet

Om DeliPeruano Signature Emballasje

DeliPeruano Signature er et Premium Pisco Pairing Kit laget med utvalgte planteekstrakter. Emballasjens design kombinerer en minimalistisk og tradisjonell stil på samme tid. Renheten og elegansen, sammen med bruken av sølvblekk, betegner produktenes renhet og høye kvalitet, mens de håndlagde teksturene og materialene refererer til tradisjonen til denne peruanske brennevinen. Generelt tillater utformingen av flasken og de andre elementene i boksen å vise og fremheve egenskapene til produktet, og oppnå en sanseopplevelse som gjør det unikt og ønskelig.

Anerkjennelsen

Om A' Design Award i Sølv

DeliPeruano Signature Emballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. DeliPeruano Signature Emballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. DeliPeruano Signature Emballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: DeliPeruano Signature is a Premium Pisco Pairing Kit made in a limited edition with selected artisanal botanicals. Its package design combines a minimalist and traditional style to convey its value and uniqueness, making it desirable to the user. Cleanliness and elegance denote the purity and high quality of the products, through the use of typography, black and silver ink printed directly on the bottles and small details such as textures and fine finishes. Graphic details, antique-style illustrations and rustic materials refer to the tradition and craftsmanship of this Peruvian liqueur.
Dimensjoner og Emballasje: The box measures 17 x 14 x 38 cm.
Pisco bottle measures 6 x 31 cm.
The glass jars measure 4 x 9 cm each.
Stikkord: packaging, liquor, limited edition, handcrafted, minimalist design, graphic design
Produksjonsteknologi: For the packaging design, the designer chose different materials such as glass bottles with cork lids, a handcrafted box made with reused wood, kraft paper, adhesive paper and jute rope, as well as silver ink and other fine finishes. Different printing systems were used for the production: direct screen printing on the bottles, screen printing on wood on the outside and inside of the box, and offset printing for the complementary materials such as labels, hangtag and leaflet.
Designutfordring: The most difficult part of this project was the production possibilities for the results desired, the materials and the small number of editions. It required an uncommon type of production for this type of goods and it was difficult to get a quality silkscreen with an artisan producer and with a graphic design of such small dimensions. I overcame it doing a lot of research, testing and design adjustments.
Inspirasjon: This product needed to be shown as something unique and desirable, standing out among the other piscos in Peru. That's why I chose a minimalist and elegant graphic design printed directly on the bottle instead of the common paper label, to showcase the product's attributes, combined with handcrafted and recycled materials that add a sensorial experience. For the typography and graphic details, I did a visual research and took inspiration from old Peruvian stamps and liquor labels, as well as old engraved botanical illustrations.
Prosjektvarighet: The project was started in January and finished in April 2018, in Lima, Peru.
Driftsflyt: The kit’s box comes with a hanging tag on the outside as an introduction to the product. Once opened, user finds an elegant black envelope containing a welcome brochure. Next is the Pisco bottle with a minimal printed design that allows to see the purity and transparency of the liquor. Its white back label contains detailed information about the product. In a closed compartment are the botanical jars with their name printed on them. On the wooden lid you can see the logo and the edition number.
Bildekreditering: Photographer: Jürgen Korn, 2018.