Wen Niang Flaske for gul risvin av Tiger Pan

Designet Wen Niang Flaske for gul risvin av Tiger Pan er en høyt ansett vinner av den svært prestisjetunge 2020 A' Design Award i Gull i konkurransekategorien Emballasjedesign.

GullEmballasje· 2020

Wen Niang Flaske for gul risvin

av Tiger Pan

Klient: Shenzhen Wanshengtang Industry Co., Ltd

Vinner av A' Design Award i Gull i kategorien Emballasje

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Farger

Designet

Om Wen Niang Flaske for gul risvin

Wen Niang er emballasje designet for kinesisk gul risvin. Flasken er laget av glass, mens det meste av gul risvin pakkes i keramikk. Glassoverflaten gir glans og tekstur. En trane med utstrakte vinger er preget på flaskens skulder og dekker mer enn 320 grader av overflaten. Tranen har en høy posisjon i orientalsk kultur, der den står for integritet, eleganse, helse og langt liv. Flasken måler 90 millimeter i diameter og 260 millimeter i høyde. Den moderne formen har som mål å vekke interesse hos yngre forbrukere.

Anerkjennelsen

Om A' Design Award i Gull

Wen Niang Flaske for gul risvin er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Wen Niang Flaske for gul risvin forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Wen Niang Flaske for gul risvin skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Dimensjoner og Emballasje: Diameter: 90mm
Height:260mm
Stikkord: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Produksjonsteknologi: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Designutfordring: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Forskning: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Inspirasjon: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Prosjektvarighet: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Driftsflyt: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Teammedlemmer: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Bildekreditering: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You