From East Etalagedisplay door Uplan Design

Het ontwerp From East Etalagedisplay door Uplan Design is een hoog aangeschreven winnaar van de zeer prestigieuze 2020 A' Design Award in Goud in de competitiecategorie Interieur en Tentoonstellingsontwerp.

GoudInterieur· 2020

From East Etalagedisplay

door Uplan Design

Opdrachtgever: Uplan Design

Winnaar van de A' Design Award in Goud in de categorie Interieur

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Kleuren

Het Ontwerp

Over From East Etalagedisplay

From East is een reeks etalagedisplays ontworpen voor een commercieel gebouw in Shanghai. Het hoofddisplayvlak en de zijvlakken van de doorgang volgen elk een ander concept, gerangschikt als inclusiviteit, oorsprong, promotie en collectie langs de looproute van de klant. De thema's presenteren de Chinese cultuur aan de hand van oude gelukbrengende figuren zoals de draak, de feniks en de kraanvogel. EVA-materiaal is gebruikt voor het vormgeven, vullen en kleuren. De displays beslaan veertig vierkante meter en maken gebruik van krachtige traditionele kleuren.

De Erkenning

Over de A' Design Award in Goud

From East Etalagedisplay is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. From East Etalagedisplay wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. From East Etalagedisplay wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: The whole project is respectively placed in the main display surface and side display surface of the passageway, commercial building. Therefore, the different position of the window design, the designers give different ideas. "Inclusiveness", "origin", "promotion" and "collection", these themes not only have a logical relationship based on customers' moving lines, but also fully express the important theme of Chinese culture.
Afmetingen & Verpakking: The project covers a total of 40 square meters. The overall color is so obvious and not low. This is the characteristic of Chinese traditional art's application of color, and it is more in line with the charm of Chinese culture.
Tags: Window Design, Commercial, Flagship Store, Exhibition, Chinese Style, National Tide
Productietechnologie: In order to more fully present the advantages of these images, EVA materials is used as the main material in the creation process. No matter in the plasticity, filling and coloring of the shape, it is one of the best choices for the design of modern window design. Uplan Design also specially invite partners to improve the material technology.
Ontwerpuitdaging: The complexity of the work lies in the complexity of the details. Dragon scales, Phoenix wings, crane feathers, almost every shape, has countless details. Each scale is almost different. Their size, bending angle and radian, positions and distances between them, and the logic of overlapping all need to be completed step by step according to the details.
Onderzoek: The East is an ancient civilization that has gathered for thousands of years. The mythological fables, classics of ancient books, inventions and creations, as well as technological innovations from time to time, all present the influence of this land on the world. Nowadays, more and more young people are beginning to be keen on the national tide. This is not only a breakthrough in the field of fashion innovation, but also a sense of pride and belonging in the return of culture.
Inspiratie: In the image of concrete performance, designers have chosen the unique characteristics of Chinese culture, and are the most easily noticed dragons, phoenixes, cymbals, cranes. They are all ancient gods or auspicious symbol, and designers refine the exquisiteness of these cultures through creative methods, and make a perfect graft with the window design and fashion culture.
Projectduur: The project started in June 2019 in Shanghai and finished in July 2019 in Shanghai.
Werkproces: The designer is required to first refine the drawings of the graphic design, refine the process, decompose the research composition and the split structure, and even carefully detail the angle of each feather before starting to implement grouping, collage, coloring and many more.
Patenten: Copyrights belong to Uplan Design, 2019.
Teamleden: Yang Shi
Xingliang Liao
Haiyan Zhu
Yang Zhong
Hao Ji
Beeldcredits: Image #1: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #2: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #3: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #4: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #5: Photographer Tian Ye and Mr. Ainiu, From East, 2019.