Ten Posters door Kalyani Kamat Bambolkar and Ling Lee

Het ontwerp Ten Posters door Kalyani Kamat Bambolkar and Ling Lee is een hoog aangeschreven winnaar van de zeer prestigieuze 2020 A' Design Award in Zilver in de competitiecategorie Grafisch, Illustratie en Visuele Communicatie Ontwerp.

ZilverGrafisch· 2020

Ten Posters

door Kalyani Kamat Bambolkar and Ling Lee

Opdrachtgever: Kingston University, Kingston School of Art

Winnaar van de A' Design Award in Zilver in de categorie Grafisch

47,185

Geverifieerde Prijswinnaar

Verifieer de prijsstatus voor #88519

Bezoek Website Bekijk bij A' Design Award Persbericht Award Badge

Kleuren

Het Ontwerp

Over Ten Posters

Het ontwerp is een campagne voor de modeshow van Kingston University. De fotografie voor deze campagne is gedaan door het creëren van 'X' markeert door op het lichaam van een model, wat de symboliek van kleding op het lichaam aangeeft. 'X' markeert ook de tiende verjaardag van de modeschool van de Kingston-universiteit. Er werd een e-vite naar alle gasten gestuurd en posters en brochures werden tentoongesteld in het Design Museum in Londen.

De Erkenning

Over de A' Design Award in Zilver

Ten Posters is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Ten Posters wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Ten Posters is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
Afmetingen & Verpakking: Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
Tags: poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
Productietechnologie: The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
Ontwerpuitdaging: The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
Onderzoek: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
Inspiratie: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Projectduur: The project started at the end of September 2017 and finished in October 2017 in London, UK.
Werkproces: The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
Patenten: The posters and images are owned by Kingston University.
Teamleden: Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
Beeldcredits: All Photo credits: Kalyani Kamat Bambolkar