Optics and Chromatics Tentoonstellingsposter door Timea Andoka

Het ontwerp Optics and Chromatics Tentoonstellingsposter door Timea Andoka is een hoog aangeschreven winnaar van de zeer prestigieuze 2018 A' Design Award in Zilver in de competitiecategorie Grafisch, Illustratie en Visuele Communicatie Ontwerp.

ZilverGrafisch· 2018

Optics and Chromatics Tentoonstellingsposter

door Timea Andoka

Opdrachtgever: Timea Andorka

Winnaar van de A' Design Award in Zilver in de categorie Grafisch

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Kleuren

Het Ontwerp

Over Optics and Chromatics Tentoonstellingsposter

De titel Optics and Chromatic verwijst naar het debat tussen Goethe en Newton over de aard van kleuren. Dit debat wordt vertegenwoordigd door de botsing van de twee composities in lettervorm: de ene is berekend, geometrisch, met scherpe contouren, de andere vertrouwt op het impressionistische spel van kleurrijke schaduwen. In 2014 diende dit ontwerp als hoes voor de Pantone Plus Series Artist Covers.

De Erkenning

Over de A' Design Award in Zilver

Optics and Chromatics Tentoonstellingsposter is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Optics and Chromatics Tentoonstellingsposter wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Optics and Chromatics Tentoonstellingsposter is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Afmetingen & Verpakking: original poster size: 70×100 cm
Tags: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Productietechnologie: paper, coloured plastic sheet, light, shadow
Ontwerpuitdaging: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Onderzoek: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Inspiratie: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Projectduur: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Werkproces: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Teamleden: Art director, graphic design, type design and paper craft: Tímea Andorka