Time And Seasons Of Dunhuang Posterserie door Dapeng Zhang

Het ontwerp Time And Seasons Of Dunhuang Posterserie door Dapeng Zhang is een hoog aangeschreven winnaar van de zeer prestigieuze 2025 A' Design Award in IJzer in de competitiecategorie Cultureel Erfgoed en Cultuurindustrie Ontwerp.

IJzerCultureel Erfgoed· 2025

Time And Seasons Of Dunhuang Posterserie

door Dapeng Zhang

Opdrachtgever: Dapeng Zhang

Winnaar van de A' Design Award in IJzer in de categorie Cultureel Erfgoed

23,626

Geverifieerde Prijswinnaar

Verifieer de prijsstatus voor #170902

Bekijk bij A' Design Award Persbericht Award Badge

Kleuren

Het Ontwerp

Over Time And Seasons Of Dunhuang Posterserie

Tijd en Seizoenen van Dunhuang is een posterserie die de muurschilderkunstige esthetiek van de Mogao-grotten verbindt met de vierentwintig zonnetermen van de Chinese kalender. De minerale pigmentkleuren van Dunhuang werden digitaal gereconstrueerd, en penseelstreekritmes en decoratieve patronen werden gecombineerd met hedendaagse typografie om de agrarische betekenis van elke zonneterm te tonen. Elke poster meet 594 bij 841 millimeter en is vervaardigd door middel van zeefdruk. De serie biedt een manier om immaterieel cultureel erfgoed te vernieuwen met behoud van historische nauwkeurigheid en een eenvoudige, moderne vormgeving.

De Erkenning

Over de A' Design Award in IJzer

Time And Seasons Of Dunhuang Posterserie is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Time And Seasons Of Dunhuang Posterserie wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Time And Seasons Of Dunhuang Posterserie wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: "Dunhuang Seasonal Festivals" is an innovative design that blends the aesthetics of Mogao Caves murals with China's 24 solar terms. By reconstructing the Dunhuang mineral pigment color system and integrating brushstroke rhythms and decorative patterns, this project uses contemporary typography to visualize the agricultural philosophy of each solar term. It offers a new approach for the revitalization of intangible cultural heritage, balancing historical authenticity with modern minimalism.
Afmetingen & Verpakking: 594mm×841mm
Tags: Poster Design, Dunhuang Patterns, Typegraphy Design
Productietechnologie: Screen Printing
Ontwerpuitdaging: In terms of creative conception, it is extremely challenging to achieve the natural integration of Dunhuang elements with the structure and strokes of the font while also ensuring the readability of the font.
Regarding internal factors, having an in-depth understanding of the cultural connotations of Dunhuang and making the design conform to modern aesthetics places high demands on one's knowledge reserve and design capabilities.
Moreover, there are also problems of scattered information and difficulties in screening when it comes to the collected Dunhuang elements.
Onderzoek: Research Type: Cultural communication and design practice.
Research Objectives: To popularize Dunhuang culture and the agricultural culture related to the 24 solar terms, explore the design model that combines tradition and modernity, and provide new ideas for the cultural and creative industry.
Methodology: Sort out relevant classical documents and research materials, conduct on - site investigations in Dunhuang Mogao Grottoes, and carry out questionnaires and interviews to collect the public's understanding of traditional culture and their feedback on design works.
Data Collection and Tools: Data are collected from literature materials, on - site investigation records, and 200 questionnaires.
Participants and Experiments: Participants cover people of different ages and occupations. Around the first draft of the poster, evaluations are invited and the design is optimized accordingly.
Results: The poster integrates Dunhuang and solar - term elements. With its eye - catching design, it has been widely spread on social media, triggering enthusiastic discussions among the public about the two cultures and enhancing the cultural attention and influence.
Insights and Impacts: This research sets an example for cultural promotion, inspires creators to explore the value of traditional culture, promotes the innovation of cultural and creative product design, and enables traditional culture to integrate into modern life.
Real - world Impacts: Commercially, cultural and creative products related to the poster have a warm response, expanding the commercial value of traditional culture. Socially, it enhances the public's cultural identity and pride, and promotes cultural inheritance and development. In the design field, it leads the trend of integrating tradition and modernity, injecting vitality into the industry.
Inspiratie: The inspiration for the project comes from the profound connection between Dunhuang murals and the Chinese 24 solar terms. The design combines Dunhuang elements with the agricultural themes of the solar terms, reinterpreting ancient visual language. The project digitally reconstructs Dunhuang mineral colors and traditional patterns, blending them with contemporary typography to breathe new life into them within the context of modern culture.
Projectduur: The project was launched in Dunhuang in November 2023, concluded in October 2024, and was exhibited at Zhejiang Sci-Tech University in November 2024.
Werkproces: The poster design facilitates profound interaction between audiences and the 24 Solar Terms and Dunhuang cultural heritage through four strategic dimensions: visual magnetism, informational storytelling, emotional resonance, and social media propagation. This multidimensional approach achieves dual cultural communication objectives - immersing viewers in traditional aesthetic philosophy while organically stimulating participatory engagement and grassroots dissemination momentum.
Beeldcredits: Main image #1:Dapeng Zhang, Time and Seasons of Dunhuang, 2024.
Optional image #2:Dapeng Zhang, Poster display, 2024.
Optional image #3:Dapeng Zhang, Design application 1 , 2024.
Optional image #4:Dapeng Zhang, Design application 2 , 2024.
Optional image #5:Dapeng Zhang, Design application 3, 2024.